5. Given the following bills of material and routing information, develop capaci
ID: 371196 • Letter: 5
Question
5. Given the following bills of material and routing information, develop capacity bills for each of the products P and Q:
P Q
A B(2) B C(3) A(2)
Item
Work Center
Lot Size
Operation
Setup (hrs.)
Run (hrs. per unit)
P
10
30
1 of 1
1.2
0.43
Q
10
50
1 of 1
0.6
0.57
A
20
60
1 of 2
0.8
0.18
A
30
60
2 of 2
0.9
0.33
B
20
80
1 of 1
1.3
0.19
C
20
50
1 of 2
2.1
0.22
C
30
50
2 of 2
0.8
0.09
Item
Work Center
Lot Size
Operation
Setup (hrs.)
Run (hrs. per unit)
P
10
30
1 of 1
1.2
0.43
Q
10
50
1 of 1
0.6
0.57
A
20
60
1 of 2
0.8
0.18
A
30
60
2 of 2
0.9
0.33
B
20
80
1 of 1
1.3
0.19
C
20
50
1 of 2
2.1
0.22
C
30
50
2 of 2
0.8
0.09
Explanation / Answer
Hi,
Thanks for the question.
4 P's define the marketing strategy for any company or for a particular brand. This is the strategy to reach and market the product to the customers.
The 4 P's will be:
Product: As mentioned, the product for this particular scenario will be McChicken and Big Mac.
Price: Price generally should be according to the perception of the customers to see its worth. They should consider to price the product moderately not on a low price because that would give the feel as the quality compromised.
Place: That should be very evenly distributed across the outlets in the US. The product will be very popular so the company should be very efficient in the distribution.
Promotions: Mcdonald's is very aggressive in terms of the advertising mostly in the Tv advertisement or OOH branding.
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.