•There are 3 outlet malls around the area of Lafayette, Chicago, Lighthouse, and

Question

•There are 3 outlet malls around the area of Lafayette, Chicago, Lighthouse, and Edinburgh. The distance and number of brands are listed below.

•Suppose the coefficient for distance is 1 and the coefficient for number of brands is 2.

•1. Market share of Chicago

•2. Market share of Lighthouse

•3. Market share of Edinburgh

Please choose from the following choices

•A 19.1%

•B 44.4%

•C 36.5%

Premium Outlet Distance from West Lafayette Number of Brands Miles) 151 Chicago Lighthouse Edinburgh 140 120 85 91 106

Explanation / Answer

* 140^2 / 151^1 = 129.80
** 129.80 / 356.20 = 36.1%

So, the correct answer is

1. Chicago C. 36.5%
2. Lighthouse B. 44.4%
3. Edinburgh A. 19.1%

Premium Outlet Distance # brands (Brand2)/(Distance1) % share Chicago 151 140 129.80 36.5% ** Lighthouse 91 120 158.24 44.4% Edinburgh 106 85 68.16 19.1% Total = 356.20 100%

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