Match the following terms to the correct Activity and Audience of each Creative

Question

Match the following terms to the correct Activity and Audience of each Creative Option

Local advertisers

Point-of-purchase materials

Sales Staff

Retailer

Consumers

Advertising Allowance

Slotting allowance

Push money (spiff)

Creative Options:

1. Paying Walmart $35,000 to provide prime shelf space in every store for Xtra, a new sugar substitute.

Activity:   Audience:

2. Geneva, a men’s clothing store, provides a $15 “reward” for every tie their employees sell when a customer buys a shirt.

Activity:   Audience:

3. Shark Beachwear knows that the shops where their products are sold know how to best advertise their products. So for every swimsuit sold, Shark sends $5 to help pay for ads.

Activity:   Audience:

4. Gametime Sports sends a life-size cardboard image of several NBA stars to place next to their products in stores. Each cardboard image has small shelves to display their products.

Activity:   Audience:

Explanation / Answer

1. Activity: Slotting allowance; Audience: Consumers

2. Activity: Push Money; Audience: Sales staff

3. Activity: Advertising Allowance; Audience: Local advertisers

4. Activity:Point-of-purchase materials ; Audience: Retailer

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