MKT345- Gamification Assignment 1 Definition Case You work for Bakeries Incorpor

Question

MKT345- Gamification Assignment 1 Definition Case You work for Bakeries Incorporated, a giant manufacturer of breakfast food products. You are approached by your manager, Richard Bagel, because he heard that you recently took a course on gamification. He doesn't quite understand the subject, but he read a few articles on how it will apparently revolutionize marketing. He reveals to you that Bakeries Inc. is near ready to launch a new line of ready-to-eat breakfast pastries, and he wants to know if gamification should be incorporated into the marketing strategy. He shares with you some key information from the product's marketing plan Breakfast pastries will be targeted at the age group of 18-35 . A large segment of the age group don't eat breakfast due to disinterest in the typical cereals and pastries associated with their youth and have no time to prepare their own breakfasts Market research reveals that pastries are more likely to appeal to women than men by a 65%-35% ratio . Bakeries Inc. controls slightly above 40% overall market share for breakfast foods Bakeries Inc.'s ready-to-eat market share is only about 10% Assignment Questions 1. Why might something like gamification be used in the situation explained to you by your manager, Richard Bagel? Provide 3 to 4 reasons. 2. Explain why these reasons address the specific scenario presented. Format 0.5-1 Pages Do not try to come up with a solution using gamification for this assignment, rather just provide reasons as to why gamification might help.

Explanation / Answer

Gamification is the latest trend and is currently the most effective and successful marketing strategy present. Gamification can be used in this situation and will help the process because of the following reasons:

These reasons address the specific needs and requirements of the bakery and the product that it is planning to start and it can be stated that gamification, if used in the correct way will market the product and attract the target population which the company has planned and the number may increase because of the popularity and the high rate of success that gamification is providing in recent times. The fun part and competition that gamification provides involves people from everywhere serving the purpose of the strategy.

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