\"Twitter is an online social networking service that enables users to send and
ID: 3667759 • Letter: #
Question
"Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets"." Twitter has been adopted by business and is quickly changing work habits and the way businesses operate. How are businesses using Twitter in their business systems? Explain how Twitter is used in businesses for internal and external communication, sales, marketing and customer service. Describe at least 4 “real life” specific examples of how 4 specific business uses Twitter in their business processes. Give specific examples where Twitter worked well for a company and where it has not worked. What are the advantages of Twitter for businesses? What are the disadvantages for a company?
Explanation / Answer
1. The following are the useful things of twitter in the business systems.
a) Customer Support.
b) Branding.
c) Customer feed back.
d) Internal Communication.
e) Networking.
f) Lead generation.
g) To support other online businesses.
2.
a) Use a project management/social collaboration platform.
b) Create an online forum where employees can easily share information and respond.
c) Provide employees (especially younger ones) with regular feedback.
d) Use video conferencing.
e) Make it easy for customers to communicate with you.
f) Keep customers informed with text messages (SMS).
3.
a) Staff directory for your team.
b) Helpful resources for your customers.
c) Client list (keep it private).
d) Celebrities.
e) Customers you’d like to recognize and reward.
4. Twitter is powerful social marketing tool and a leading online community.Everyday billions people use it.But twitter has its own advantages and disadvantages.
Advantages:
a) Twitter is free:
Like other social networking sites twitter also provide free service to users and this is main advantage of twitter.Now days twitter starts some paid services but they don’t compulsory on users they give freedom to user to choice services.Twitter is free so anyone can join it freely.
b)Twitter is easy to join and use:Joining twitter is very easy you can join twitter within a minute and start tweeting.You can also start following people from the starting time of joining twitter.Twitter is free from advertisement and its interface is very handy to use.On twitter you want only to follow people to get updates,news,tweet,re-tweet and messages.
c)Twitter is massive:Twitter has billion registered user and millions active user everyday. Now days all kind of people uses twitter so you can follow people on twitter which you know.Also most of the famous people,famous stars and celebrity uses twitter so you can keep in touch with them by following them on twitter.By using twitter you can also target your audience for your business,no matter how big or small your business.
d)Twitter for business: You can communicate directly with your targeted market by using twitter.Means business use twitter to share information to their services and build relationship with customers and partners. You can research your market by using twitter and interact with them within second.For business purpose you can pass your business minded info very easily and effectively by posting just 140 charters tweets ans its free.
Disadvantages:
1)Inactive and fake Twitter accounts:
Though twitter has billion user most of them either inactive or not used regularly.Most of twitter accounts are fake which are made to cheat and harass someone.
2)Spam problem: Twitter has also spam problem like other social networking sites.Some twitter user only tweet their products,blog or website links.Also some user send spam messages or they spam you by tweeting spam tweets.Twitter also face overloading problem means due to large numbers of user it get crashed.
3)Twitter is addictive: The main disadvantage of twitter is its addiction.Once you start to use twitter you will get more involved into twitter.So once you become twitter addictive it kills your precious time and it consume your most valuable time.
4)Limited 140 characters tweet: Twitter provides only 140 charters tweet,means you can’t use characters more than 140.If you want to tweet more than 140 characters you have to use third party applications.
5)Twitter is not more effective for visual content: Twitter is more link based,if you want share more photos,videos on twitter then it’s not more effective like other photo and video sharing sites.
Thus twitter has also disadvantages which could be harmful to user.So you have to use twitter carefully to avoid this disadvantagdisadvantagess
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