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Find one example of an affinity portal and one example of a focused-content port

ID: 366280 • Letter: F

Question

Find one example of an affinity portal and one example of a focused-content portal not mentioned in the textbook, videos, or live-lectures. Prepare a paper of approximately 750 words that explains why each of your examples should be categorized as an affinity portal or a focused-content portal.

For each example:

Describe the services the site provides.

Try to determine which revenue model is being used.

Offer two suggestions for each site to improve upon the features offered.

Give current target base and revenue model.

Explanation / Answer

Facebook is a good example of an affinity portal which is based on sharing user information. The key success factor for Facebook is increasing its users on a regular basis in the name of Monthly Active users. Facebook focuses on average revenue per user to maximize its sales. Facebook has its headquarters located in Menlo Park, California. All the above resources play the biggest part in the growth of Facebook. Facebook multiplies through network effect.

An example of focused content portal will be a job search site. The job search site will carry content related to jobs and the requirements for a candidate to be eligible for the same.

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