2. Examine the following mission statements. Do you think they have a true purpo

Question

2. Examine the following mission statements. Do you think they have a true purpose or are they merely cosmetic devices because someone felt that no major organization can be seen without one? 21 a. Our single focus will continue to be helping customers all over the world succeed in their businesses. When we do that-when we make them winners-then employees, dealers, and stockholders win as well. b. XYZ strives to understand and fulfill the needs of all our customers by providing the highest level of reliability and service at all times. c. XYZ creates value by providing transportation- related products and services with superior quality, safety, and environmental care to demanding customers in selected segments. d. We are dedicated to being the world's best at bringing people together-giving them easy access to each other and to the information and services they want and need-anytime, anywhere. e. To serve the most vulnerable. 3. Try to match the following companies with their /actual mission statement in question 2. Could you think of more appropriate mission statements for V any of these organizations? a. Volvo b. AT&T;

Explanation / Answer

2. Yes. These statements appear of to be properly thought out statements and not some mere cosmetic statements

The first statement very clearly states that we are providing a service to our customer and it should ensure that our customers are winners at the end of the day. If that happens, then all stakeholders succeed.

The second statement also states the importance of reliability and service to be provided to the customers.

The third statement states clearly that we provide transportation services and that is done with utmost care and great quality.

The fourth statement also points out that our job is to interconnect people and that has to happen at all costs.

The fifth statement is not so outrightly clear as it doesn't convey who the vulnerable are. Yet, it could make better context for the company.

3. Volvo - c. To provide superior transport products and services...

AT&T - d. Dedicated to bringing the best of people together...

International Red Cross - e. To serve the most vulnerable

Caterpillar - b. Understand and fulfill needs of customers...

DHL Worldwide Express - a.Single focus on helping customer suceed...

While most of the mission statements makes sense, I beleive Caterpillar could have a more clear vision statement in terms of what it does - 'To serve customers in Infrastructure and Energy development, that provides growth to the stakeholders and contribute to economic growth and prosperity'

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