Fast-fashion retailers, such as Zara, H&M, and Forever 21, demand quick changes
ID: 362705 • Letter: F
Question
Fast-fashion retailers, such as Zara, H&M, and Forever 21, demand quick changes and responses from suppliers to answer consumers’ demands for changing fashion. Today these retailers offer new apparels and accessories almost weekly and so ask their suppliers to be very flexible and reactive.
Bangladesh is the 2nd largest apparel producer for North American and European brands. The Rana Plaza collapse in Bangladesh, in 2013, killing thousands of people, enlightened the lax of safety concerns, the loose regulations, and the pressure put on these suppliers by North American and European brands.
Do you think that these retailers should be responsible for the safety conditions in apparel factories in LDCs and LLDCs? How important are ethical concerns in their marketing strategy?
Explanation / Answer
Retailers who are multinational giants and are big brands, if they out source their work to some LDC country, it is their responsibility to provide safetly to their workers. Overall the company should have their own measurements of safety regulations as well. The same should be applicable to any region no matter it is the same country or the other.
Ethical concerns have impact on sub consious minds of consumers. The impact when taken care in safety of employees as well plays an important role in placing the brand with positive effect among the customer. Even it becomes the part of CSR of the company which certainly has positive impact to all.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.