Help in identifying a few FMCG/Durable/ B2B category of product/service of any i

ID: 358029 • Letter: H

Question

Help in identifying a few FMCG/Durable/ B2B category of product/service of any indian company against which below project can be worked.

Stage 1:

Collect data on chosen company and product/service brand and identify the existing segmentation and targeting strategy

PESTLE analysis

Analyze the data and extract the SWOT current applicable to the chosen product/brand

Stage 2:

Based upon PESTLE and SWOT identify gaps or opportunities that the company can target afresh

Identify and qualify segments by applying the segment attractiveness measures (such as - measurability; accessibility; substantiality etc.)

Stage 3:

From the segments above, select ones that you propose to target (Targeting)

Propose positioning strategy for chosen target segment(s)

Hello,

Please find the list of companies( Indian/Listed in India) from FMCG segment that can prove to be apt for the project guidelines posted -

Thanks & Cheers!

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