5. 6. 7. What factors have influenced to trend toward establishing long-term rel
ID: 357976 • Letter: 5
Question
5. 6. 7. What factors have influenced to trend toward establishing long-term relationships, as opposed to trying to secure an immediate sale from the healthcare consumer? Why is healthcare reluctant or cautious about using patient data or even applying technology- based marketing techniques? As internet marketing has matured, how have healthcare marketers taken advantage of it? Why has consumer engagement become such a concern in healthcare, and what is the marketer's responsibility with regard to promoting it 8.Explanation / Answer
5: Factors influencing toward establishing long term relationship are
6:The major problem involving in this area are increasing challenge in storing patient data and healthcare system have to enhance their security for data privacy. The attacks from virus and other form of malwares creates threats in losing or stolening of critical information. The reluctance for technology os basically because of cost of investment, need for training employees and resistance to change. But anyways in a long run it will be useful for the organisation
7:Matured internal market helps in establishing long term relationship with society people and corporates. The company who has made strong link in the system can utilise the opportunity in the best possible ways like entering tieup or alliance with government, enhance their capabilitites to attract more customers, strenghtening their service with technologies etc.Matured market has the opportunities to test more on the quality level upgradation.
8:Customer engagement helps in designing the service features, establishing long term relationship,. In the competitive market inorder to become a unique service provider and to provide a unique value organisation need to engage customers with their service. Marketers responbilitiy is to create a link between market and organisation, understand the customers requirement,incorporate that with research and development inorder to develop a seamless system with new features.
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