Sky View Aerial Photography offers a wide range of aerial photographic, video, a

Question

Sky View Aerial Photography offers a wide range of aerial photographic, video, and infrared imaging services. The company has grown from its early days of snapping pictures of client houses to its current status as a full-service aerial image specialist. Sky View now maintains numerous contracts with various governmental agencies for aerial mapping and surveying work. Sky View has its offices at the airport where its fleet of especially equipped aircraft are hangared. Sky View contracts with several freelance pilots and photographers for some of its aerial work and also employs several full-time pilots and photographers. The owners of Sky View Aerial Photography recently contracted with a systems development consulting firm to develop a new information system for the business. As the number of contracts, aircraft flights, pilots, and photographers increased, the company experienced difficulty keeping accurate records of its business activity and the utilization of its fleet of aircraft. The new system will require all pilots and photographers to swipe an ID badge through a reader at the beginning and conclusion of each photo flight, along with recording information about the aircraft used and the client served on that flight. These records would be reconciled against the actual aircraft utilization logs maintained and recorded by the hangar personnel. The office staff was eagerly awaiting the installation of the new system. Their general attitude was that the system would reduce the number of problems and errors that they encountered and would make their work easier. The pilots, photographers, and hangar staff were less enthusiastic, being unaccustomed to having their activities monitored in this way. a. Discuss the factors that may inhibit the acceptance of this new system by the pilots, photographers, and hangar staff. b. Discuss how an informational strategy could be used to motivate adoption of the new system at Sky View Aerial Photography. c. Discuss how a political strategy could be used to motivate adoption of the new system at Sky View Aerial Photography.

Explanation / Answer

(a) The target adopters for this system do not perceive that many benefits will be there for them when the new system is implemented. They may see that the system has significant cost and so required the exact monitoring of their time. There may be insecurity of the loss of freedom and lack of trust in the management. There is only a little understanding of the information that is collected and will be used.

(b). The informational strategy can be employed to convince the target adopters for the better change. Target adopters may get that they were shortchanged for their pay with the old system. Or they are not getting the bonuses for the completions of the missions. In this sort of circumstances using the informational strategy make them, aware of the perception of costs and benefits that they were incorrect and the value of the perceived benefits can be shown to exceed the perceived cost.

(C). Employing the political strategy uses the power to motivate change.

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