30 n the market introduction stage: A. the main job is to persuade customers B.

Question

30 n the market introduction stage: A. the main job is to persuade customers B. the basic promotion objective is informing. C more competitors enter the market. D. promotion emphasis shifts from building primary demand to stimulating t. mass selling and sales promotion dominate the promotion blends of consumer products firms. 32. to buy, and keep buying, the company's product NoSe" in thetradiionad communication proces 33. A. B. C. D. E. messages which are too loud or bold radio advertising interference only any distractions that reduce the effectiveness of the communication process efforts by a firm's competitors to block its message channel the encoded message before it is decoded 34. TRUE or FALSE: When the target market is large and spread out, mass selling may be less expensive than personal selling. 35. In addition to snail mail, direct-response promotion may include: A. broadcast B. telephone C. e-mail D. the Internet E. any of the above may be included American Tourister, Inc.-a producer of luggage-is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister's consumer advertising plans the unique features of the new luggage, how the distributors can best promote it, and what sales volume an profit margins they can reasonably expect. This is an example of A. a "pulling" policy B. intensive distribution C. selective distribution D. a "pushing policy E. exclusive distribution 36.

Explanation / Answer

32. B. The basic promotion objective is informing

33. C. Any distractions that reduce the effectiveness of the communication process

34. True

35. E any of the above may be included

36. C. Selective distribution

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