Q. Facebook has four different regions (see Exhibit 2) and wants to determine ho
ID: 356879 • Letter: Q
Question
Q. Facebook has four different regions (see Exhibit 2) and wants to determine how each region is performing. According to the strategy team's analysis the region's internal and external assessments show the following:
1. US & Canada Segment - Internal (Strong) and External (High)
2. Europe Segment - Internal (Average) and External (High)
3. Asia Pacific Segment- Internal (On the border of Strong & Average) and External (Low)
4. Other Segment - Internal (Average) and External (Medium)
How would you use this information to help the Facebook strategy team? What does this data tell you about the division performance & strategies to deploy?
EXHIBIT 2 Facebook's Revenue Segments (in millions of USD) 7% Advertising Payments&Other; Fees 93% 1st Quarter 2014 2nd Quarter 2014 3rd Quarter 2014 4th Quarter 2014 Revenue Geography USA & Canada Europe Asia-Pacific Rest of the World $1,179 $698 $354 $271 $1,308 $824 $431 $347 S1,514 $844 $492 $353 $1,864 $1,030 $554 $403Explanation / Answer
Answer:
Face-book has four different regions and the below attached data shows the performance of each region.
According to the strategy team's analysis the region's internal and external assessments show the following:
Help from this information to the Face-book strategy team: This data of four regions shows the result of Face-book’s efforts and strategies in all four regions. Thus the revenue generation from each four regions is the success and growth of the Face-book in these regions. The strategy team needs to analyze the reasons for the performance data of each region, so that they can review the strategy of each region with respect to their strategies and find out the gap and plan for new strategy for each region, so that further growth in each region can be worked out.
This data tell us about the division performance & strategies to deploy is that the Face-book strategy team needs have
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