Note : the Answers should be in details and computerized Task: Select any one mu

Question

Note : the Answers should be in details and computerized

Task: Select any one multinational organization. Carry out a research on the following aspects of the organization in any two different countries served. Present your findings in the form of a report. 1. 2. 3. 4. Brief profile of the organization and the countries it operates in. The market entry strategies adopted by the organization in the two different countries. The legal, political and ecomomic systems of International Trade in these countries. The comparative international production and marketing strategies adopted by the firm in the two different countries. 5. Future actions that might be suggested for the company's international operations in these two countries.

Explanation / Answer

1 Ans: I have selected a Swiss transnational, one of the largest food and drink company in the world "Nestle". It is headquarted in Switzerland.

Brief Introduction: Nestle is the world's largest food and beverage company ranging from global to local and countries around the world. It created one of the first baby formulas. It includes food products like breakfast cereals, coffee, tea, dairy products, our favourite maggie, ice creams etc.

The Nestle incorporated with India with products of global standards and is committed to long-term growth, and set up many factories. The company is built with Honesty, integirty in all aspects of its business. In India it has strong brands like Maggi, Nescafe, kit kat etc

The Have a different Tag Lines for every country for example as follows:

India - A Good Food, Healthy Life
Argentina - Change the day start within

2 Ans: Here are some of the marketing entry strategies adopted by both the organizations are as follows:

1. While introducing a product, reduce the prices and supply with smaller packages of products. That helps the people to make affordable.

2. Providing a sample of the new product with the old and popular product.

3. Analyzing who are the traget audience.

4. Introducing new and intresting advertisement startegies for the product

5. Having a Business strategyy on how to reach the expectation and statisfy the customer.

6. It uses suitable language for advertising in different countries

3 Ans: For any organization, the business envinorment plays a vital role. The Economic system helps in allocating the scare resources in an effective way. There are different rules and regulations in different countries. Need to follow all those legislation. There are various legal factors involves in the company. The Political conditions depend on the policies that are governed by the government. Every nation has their different government and different policies which we need to follow.

4 Ans: There are no major comparative international production and marketing startigies in two different countries. It focus in nutrition, health and wellness. The one is Global strategies based on price competition in 2 countries. The other one regional differentiation in marketing and requirement in production.

5 Ans: The only one suggestion is that, it should expand their products range which are in dairy products or else in food.

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