Note : the Answers should be computerized and please so not copy and paste Littl

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Note : the Answers should be computerized and please so not copy and paste

Little Enough or Too Much Topic Environmental Protection -Ethical Leadership Characters Bryan, Manager in new product development with a large chemical company Bill Gates, Plant Supervisor and Bryan's superior Bryan was recently hired by a large chemical company to oversee the construction of production facilities to produce a new product. X Chemical developed a new industrial lubricant which it felt it could produce at a price close to those of its competitors. The plant to manufacture the lubricant was built on land adjacent to the East River. X Chemical had already applied for and received the necessary permit to dump waste materials from the process in the river. Several other chemical plants in the near vicinity are also releasing waste materials into the river Bryan is concerned because the government agency which oversees the permit process has granted X Chemical a permit to release more waste in the river than previously anticipated. An additional stage in the production process which would have reduced the waste and recycled some materials became unnecessary due to the regulatory agency's decision. Because the additional process would have added capital and production costs, it was not built as part of the existing plant. Yet, X Chemical has always stated publicly that it would do all that it could to protect the environment from harmful materials.

Explanation / Answer

1. The ethical issues in the case are whether Bryan should keep quiet and continue with the same process even after knowing that it can cause a problem for the company and also the environment. The other ethical issue is whether he should raise a voice against his superior and talk to the vice president of operations. This is a very tricky situation for Bryan because he knows that what the company is doing is wrong but he is not sure what to do about it. He is concerned about the environment and the effect this can have on the brand image of the company in the long run. Bryan has to collect enough evidence to support his argument if he has to raise a voice against this. Otherwise, the company image will be at risk and he might end up losing his job at the company as well.

2. The main stakeholders of the business are the top management, all the employees, investors, government agency, environmental activists, and customers.

3. I would still ask the company to integrate the new step in the process with small increments. This will not make any impact on the production process in a big way. The customers will still get the lubricant but with a slight delay. The company should approach the government agency and take permission to make changes to the existing system to keep the environment safe. The company can create a marketing campaign and keep the customers and the environment activists informed of all the happenings so that they don't lose faith in the company. The top management of the company should make sure that all the voices in the company are heard especially when someone has something important to say about the company and the business.

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