1- Research the topic of branding and how it relates to the licensing industry.
ID: 355252 • Letter: 1
Question
1- Research the topic of branding and how it relates to the licensing industry.
"What is the meaning of a lifestyle brand? Why are most luxury brands described as such?"
In your response name a lifestyle brand and explain why you define it as such. How did this brand achieve "lifestyle status"?
2- Also, show an image of it. must be in the fashion industry
Find an ad from a brand that you follow and write up an explanation of what the ad is trying to tell the consumer and how does the ad make the consumer want to purchase the product and the brand. And your opinion
Explanation / Answer
Branding - Branding involves creating a unique image of the product in the customer's mind through advertising with a particular theme. Branding is done to attract customers. Branding is endowing products and services with the power of a brand it is all about creating difference between the products.
Lifestyle brand - A lifestyle brand is a company which markets its product for the interests, attitudes culture and opinions of a group. It motivates people with the goal of contributing to the consumer's way of life. Lifestyle brands offen operate to attract high number of people and becoming a recognised brand.
Most luxury brands describe as lifestyle branding because they provide
1. Brand Categorisation- For example Apple is providing brand categorisation in camera quality.
2. Brand Affect- Luxury brands affect the lifestyle of the consumer by adding special features to it.
3.Brand Personality- For example crossfit is a luxury brand which pushes you towards fitness.
4. Brand Attachment- Coca cola through advertisement portray its happy lifestyle to consumer.
Lifestyle brand - Apple
Apple is a lifestyle brand because it provide creative technology for the real people's lives.
apple serves in cool packaging.
Apple provide its consumers an itegrated life.
2- Ad from a brand
Coca cola
In coca cola ad they are portraying the happy lifestyle to their consumers. coca cola formed a emotional connection with the consumers through the use of Open hapiness. slogan.
Customers may believe that by buying coca cola they will feel like they are happy and having fun in their life.
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