In 2012 Jeep came out with a limited edition two-door Call of Duty MW3 Special E

Question

In 2012 Jeep came out with a limited edition two-door Call of Duty MW3 Special Edition Wrangler pictured below to coincide with the release of Call to Duty: Modern Warfare 3, an extraordinarily popular video game. Drawing on the insights learned from Batey's textbook " Brand meaning: Meaning, myth, and mystique in today’s brands, 2nd edition", about the nature and meaning of brands and his explanations of the human motives underlying branding, justify why Chrysler developed and launched the Call of Duty MW3 limited edition Jeep Wrangler.   

Explanation / Answer

Jeep Wrangler Call of Duty MW3 Special Edition,  features a unique "power-dome" hood, along with such Mopar accessories as a winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door. Jeep Wrangler and Call of Duty creates a number of unique consumer touch points and the Jeep Wrangler perfectly embodies the authenticity and dynamic energy of Call of Duty: Modern Warfare 3.Chrysler wanted to encash the popularity of Call of Duty, the famous video game generally played by youngsters in the age group of 18-32. These age group of people also show more inclination towards fancy and sporty automobiles. These users are due hard and loyal fan of call of duty.In the game also they drove the Jeep produced by Chrysler so a virtual test drive automatically taken by the players of this game.This sentiment and inclination towards the game and the car drove Chrysler to develop the new vehicle.

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