Please read this Case: Google, Apple, Facebook battle for your Internet experien

Question

Please read this Case: Google, Apple, Facebook battle for your Internet experience.

In light of the issues with Facebook currently, please provide your insight into what you think are the issues, what could be done and what you think should be done.

Problem The three intemet itans Google. Microsot. and Apple are in an epic struggle to dominate your internet experience, and caught in the crossire are search, music, books, videos, and other media, the deviceyou use to do allof these things, cloud computing, and a host of other that are likely central to your life The prize is a projected $400 bilion e-commerce marketplace device will be a mobile smartphone or tablet computer Each generates extraordinary amounts of cash based on different business models and is using that cash in hopes of being the top dog in the Internet marketplace ths tnangujar ignt, at one pount or another eacn tim nas r s triangular fight, at one point or another each firm has allied with one of their two major foes to team up on the tmira Two of thltims Google and Apple are determined to prevent ficrösoft from expanding its doninance beyond tie PC deskiop and onta the new mobie plarform o Google and Apple are friends. But when it comes to mobile phones and apps Goögle and Appie are enemies both want to dominate the mobile market. Apple and Microsoft re determinea to prevent Google from extending beyond its dominance in search and advertising So Apple and Microsoft are frienas But when t comes to the mobile marketplace ror devices and apps. Appie and Microsoft are enemies Google and Microsoft are just plain of battles. Google is trying to weaken Microsofts PC software dominance and Microsort is uying to break into the search advertising market with Bing along with hardware devices and software applications, is going through a major obile devices with advanced functionality and ubiquitous Intemet access are rapidly aditional desktop computing as the most popular form of computing, changing the on throughout the industry. Research firm Gartner predicts that by 2013 net, gaining on tr basis for com mobile phon l surpass PCs as the way most people use the intermet Today, mobile devices count for 5 percent of all searches performed on the intemet, in 2016, they are expected to 3.5 rcent of searches. These mobile Internet devices are made possible by a f computing capacity available to anyone with a smartphone and Internet connectivity Who needs a desktop PC anymore when you can listen to music and watch videos amytime anywhere on mobile devices? It's no surprise, then, that today's tech titans are so aggressively battling for control of this brave new mobile world

Explanation / Answer

The article generally discuss about business alliance and rivalries between electronic and web platrform giants Microsoft, Apple and Google. In certain business areas Google and Microsoft joint their hand to fight against Microsoft ( like expansion of Microsoft from PC dekstop to mobile platform). Similarly Google and Microsoft also joint together and fight against the thrid one for other buinsess context. Thus all the electronic and webmedias have strong interconenctivity which varies from business to business.Utimateley the major players change their dynamics of connection between each other based on the business context. All players tend to diverse. Similary facebook as a social media platform comes with net neutrality issues which restricts users to access sites based on the net packages. Facebook has supported and was ready to move with alliances with telecom service providers for the same .Thus in every angle custoers are having different views of the business from the same organisation/ service provider. The enahnced reach opf technology and internet actually favors good to the customers but at the same time gradually this big players will put curb on every transaction and us of medias by customers by taking a monopoly of the specefic business units.

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