The richness made possible by e-commerce technologies does which of the followin

Question

The richness made possible by e-commerce technologies does which of the following?

a. It enables worldwide customer service and marketing communications
b. It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
c. It reduces the cost of delivering marketing messages and receiving feedback from users.
d. It allows consumers to become co-producers of the goods and services being sold.

One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as:

a. application efficiencies
b. network efficiencies
c. network externalities
d. scale economies

Botnets are used for all of the following except:

a. storing network traffic for later analysis
b. phishing attacks
c. DDoS attacks.
d. sending spam

Which of the following statements is not true?

a. In 2008, the major source of online retail growth was from existing buyers
b. In 2008, on an average day, 112 million people go online.
c. In 2008, the number of households online in the United States exceeded 80%.
d. By 2008, 21 million people had created a blog.

Explanation / Answer

The richness made possible by e-commerce technologies does which of the following?

b. It allows video, audio, and text to be integrated into a single marketing message and consuming experience.

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