Read case study: Mozilla’s Crowdsourcing Mystique case abstract: CASE ABSTRACT M

Question

Read case study: Mozilla’s Crowdsourcing Mystique

case abstract:

CASE ABSTRACT

Mozilla, the California-based developer of the popular Firefox web browser, is a not-for-profit organization. More importantly, while it employs 250 people, about 40 percent of its work is done by volunteers. Their “crowdsourcing” approach to work and innovation has paid off in a big way both in terms of market share and in terms of users’ mindshare. A similar approach has not succeeded in for-profit companies such as Google and LinkedIn. The case identifies reasons why this unique approach to innovation has worked very well as Mozilla.

What is Mozilla’s “crowdsourcing” model?

What problems did LinkedIn and Google face in emulating Mozilla’s volunteer model?

Has Mozilla’s unique approach to innovation paid off? Why does the model work in an organization such as Mozilla?

Use the BCG Matrix to analyze Mozilla as its strategy relates to that of its competitors.

ps: do not post anything in hand writing format.

Explanation / Answer

Has created a structural model that is enabling the company to explore the innovation time to do whatever they want. Outsourcing model of mozilla is Defined by large number of people who are not defined as a form of complexity for the company.

Mozilla volunteer model was totally different as per the working structure of LinkedIn and Google. Being a translator is not the main job of the employees of the big companies but mozilla enhanced is google capabilities by using the source funding technique which is not really applicable for companies like Google and LinkedIn.

Mozilla's this unique approach what do you think loud as a source of development and technological advancement was very beneficial for the company as the Mozilla is one of the most prominent browsers available for different platforms. Using Crowd Sourcing strategy in translation as well as definition of other factors which are included development of Mozilla Firefox has been proven very beneficial for the company for increasing the overall business.

Quadrant 1
Rapid Market growth
Product and market penetration

Quadrant 2
Product development
Product and market development
Market penetration

Quadrant 3
Forward integration
Market development
Market penetration
Weak competitive position
Strong competitive position

Quadrant 4
Poor Diversification
Innovation
Crowdsourcing

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