38 Shark fin soup is a favorite Thai food. When San Francisoo-besed organizstion

Question

38 Shark fin soup is a favorite Thai food. When San Francisoo-besed organizstion producer's soup contained regulationse Thailand's plummeted. The orelsimed that the lesading factor, while Thailand's lax enf oreement of environmenstal protection and represeats a(n) clsimed that the lesding protection regulations are a(n)factor Thailand . economic, technological b. social, technological c social, political and legal d. competitive, economic e social, technological 39 One brand of tomato sauce advertises that the tomatoes it uses are procesed withn2b picked to ensure product freshness. The fresh tomatoes it buys from growers it uses are processed within 24 hours of being a. replacement parts b. raw nm c. component parts d. processed materials e. supplies. 40. Ford Motor Compary produces passenger cars, commercial tracks and specialty vehicles, performance vehicles, and race cars. Ford uses a procedure called to divide its large market a micromarketing b. positioning c. market segmentation d cannibalization e. perceptual mapping 41. The purpose of market segmentation is to: a reduce the market down to a size the firm can handle b. divide the market into equal size and profit regions for sales territories group a large number of markets together, enabling a company to serve them simultancously c develop a generalized definition of the market as a whole enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups d. e. must produce 42 To be useful, a a e segmentation scheme must produce segments that meet four basic criteria. The criteria are. segmentability, targetability, reliability and validity, and homogeneity b. tangibility, inseparability, nonperishability, and uniqueness c. substantiality, identifiability and measurability, accessibility, and responsiveness d. reliability, flexibility, tangibility, and unbiased e complexity, compatability, relative advantage, trialability, and observability 43. Colgate manufactures a fruit-flavored Sponge Bob Squarepants toothpaste for kids. The age-based variable that distinguishes the market for this product is an example of segmentation e geographic b. demographic c. psychographic d. benefits e usage rate 44. ThermaCare air-activated heat wraps are meant to be wrapped around sore muscles and joints. The product is advertised as a powerful pain reliever and a source of deep muscle relaxation. Its soothing warmth can work at night while you sleep to restore your body. The manufacturer of ThermaCare heat wraps is usingsegmentation a geodemographic

Explanation / Answer

28 C social, political and legal

Soup is liked by the society hence it is a social factor and regulations comes under legal and political factor.

39 b. raw materials

tomatoes are raw material or tomato sauce

Market segmentation

Marketing segmentation means dividing the market as per their shared common values such as race, color, sex, demographic, nation wise, likability etc. Here company has segmented the market as per the need of the customers.

41 E

Marketing segmentation means dividing the market as per their shared common values such as race, color, sex, demographic, nation wise, likability etc. This helps the firms to target the customers more accurately as they have common quality.

Pl ask questions in bunch of 4..

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