25. In the future, electrioal power may ressdual radiation. The abülity to use t

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25. In the future, electrioal power may ressdual radiation. The abülity to use this form of world's nend for clean and efficient power oome from quantum nucieonics, a form of nuciear power that peodaces so power will require equipment adaptations, but it will solve the of how factors can affect an organization. b. competitive d cultur and poetry. He lives wit not have plans to get married in the near future. He leads a life much different from 26. Lance is a 30-year-old, single professional who enjoys hiking, college sports his girlfriend but does not have plans to gt his father nis fasther, who married right after high school, bad children, and worked for the same compeeYy career. More and more in the U.S. consumers like Lance are enjoyingpiecing together a vaner interests, produets, and services instead of conforming to traditional stereotypes a. well-defined segments b. component lifestyles simple multipurpose products c. d. conformity and cohesiveness e modular market mixes 27. Zimmer-Centerpulse is the world's largest producer of replacement hips and knees for orthopedic surgery. They are particularly interested in marketing in the southwestern aging population lives. Which external environmental element most directly explains is continued growt United States, where a large a Eoonomic conditions b. Political oonditions c. Culture d. Demography e. Social forces 28 is the primary determinant of a person's earning potential. Race b. Education c. Social class d. Gender e. Marital status 29. Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants, 12,800 delivery people, and more than 900 tractor trailers formed into a retail delivery powerhouse. Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the . bureaucratic -factors within their external environments. b. marketing mix ve c. com d social e. demographic 30. Warren loves to go to the beach on his vacation but hates to have to worry about the possibility of hurricanes. As Warren looked for where he should go on vacation this summer, he consulted a publication called Smart Money and leamed the islands of Aruba, Bonaire, and Curacao are not in the hurricane belt. Now he will only consider these island resorts as possible vacation destinations. This group of resort islands is called Warren's b. evaluative set c. evolved set d. evoked set e intuitive set

Explanation / Answer

25 Ans:- a, Since it is matter of developing the technology.

26 Ans:- b, Component lifestyle talks about vaiety of interests and thus a buying behavior based on it.

27 Ans:- d, Since demography of the area is old age population.

28 Ans:- b, Only education can provide bigger opportunities in life and hence earning potential.

29 Ans:- c. Competitive factor because its sales volume can give an idea of market.

30 Ans:- b, Evaluative set because his decision is based on environmental scanning.

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