You may not be a NASCAR fan, but this fastpaced sport is hoping to catch your at

Question

You may not be a NASCAR fan, but this fastpaced sport is hoping to catch your attention in the days ahead. NASCAR is an aggressive marketing and promotion organization (see http://www.nascar.com) with an everexpanding fan base. This expanding fan base is changing the face of NASCAR and its races. Some say that a NASCAR event today is like going to a “celebrity night out.” Most NASCAR purists, on the other hand, believe that NASCAR is all about cars, cars, and more cars. After seven years of research and design experimentation, NASCAR has unveiled its “Car of Tomorrow” and believes that this speedy but safer car will help advance the popularity of NASCAR even more in the next decade.

Considering how NASCAR must appeal to loyal fans and find new ones, outline a brief integrated marketing communication (IMC) promotional plan that would help to spread NASCAR’s message about its new car to its markets. Be sure to specify the various elements of the promotional mix that you would recommend to NASCAR.

Use at least 1 reference cited in the APA format

Explanation / Answer

Integrated marketing communication is an effort through which a company make strong positioning to its products and services. NASCAR is trying to transform your brand into an icon. In this, some key aspects are advertising, sales promotion, public relations, direct marketing, and social media, personal selling, brand extension etc.

In other words, we can define IMC is an effort to make brand as a valuable one with the help of sales, marketing and services.

Now, we shall plan the promotional mix to spread NASCAR’s message about its new car to its markets:

In This NASCAR will generate more sales and revenue to its products offering. Now days, companies directly call the customers and arranged the required goods. Email and other messaging apps will be useful to attract the new customers.

5) Sales Promotion:

These techniques are special discounts, combo offers, free accessories, free services, services on call, etc. Poster, online post, referral customer plan etc. will also beneficial to source the new customer .

Reference:

https://thedma.org/membership/member-groups-communities/integrated-marketing-community/integrated-marketing-definitions/

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