11 George Day sees market-driven organizations as excelling in three distinctive
ID: 352832 • Letter: 1
Question
11 George Day sees market-driven organizations as excelling in three distinctive customer linking, and channel bonding. capabilities: a. target marketing b. market rescarch c. e. customer service relationships Answer fulfilling customer needs d. market sensing 12. Competitors find it hard to imitate companies such as Southwest Airlines, Dell, or IKEA because they are unable to copy their_ a. product b. distribution strategy c. cing policies d. activity systems e. logistics system Answer innovations 13. One conception of holistic marketing views it as "integrating the value exploration, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakcholders." a. b. value proposition c. value management d. value rescarch e. value chain Answer value creation Red Bull has gained connecting with global youth. . 70 percent b. 80 percent c, 60 percent d. 50 percent 14, of the worldwide energy drink market by skillfully 90 percent Answer 15. Red Bull built buzz about the product through its a. buzz marketing program b. in program c. marketing program d."seeding program e."advertising campaign Answer 16. Global fims plan, operate, and their activities on a worldwide basis. a. produce b. coordinate c. distribute d. price c.Explanation / Answer
11.
[d] market sensing
The three distinctive capabilities are market sensing, customer linking, and channel bonding.
12.
[d] activity system
Competitors find it hard to imitate companies such as Southwest Airlines, Dell, or IKEA because they are unable to copy their activity system.
13.
[a] value creation
The concept is that first value will be explored, then created, and then finally it will get delivered.
14.
[a] 70%
15.
[d] seeding program
16.
[b] coordinate
17.
[a] An industry in which the strategic positions of competitors are fundamentally affected by their overall global position.
18.
[b] operates in more than one country and captures, R&D, marketing, and other financial advantages in its costs and reputation.
19.
[e] All of the above
20.
[e] all are part of the internationalization process
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.