e 72 minutes to complete the exam. You may pass on a question if you wish and go

Question

e 72 minutes to complete the exam. You may pass on a question if you wish and go back toi change your answers. Be sure to read the question and its responses carefully and mark the feel is best. Question 45 5.46 Pharmaceutical firms have introduced new over-the-counter antacids that block production of stomach acids. Traditional antacids treat heartburn by neutralizing stomach acid. If sales of the new acid blockers reduce sales of the traditional antacids made by the company, ther demarketing O repositioning None of the other answers is correct cannibalization undiffcrentiation Next Previous

Explanation / Answer

Cannibalization

The introduction of the new OTC antacids by the Pharmaceutical companies are eating away the market share and dropping the sales of the traditional antacids produced by the same Companies. This in turn defines the definition of cannibalization where the same producer’s new introduction of a product in the market, eats away the share of its older product offered to the consumers.

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