1. Copy and paste the Grand Strategy Matrix and Quantitative Strategic Planning
ID: 352373 • Letter: 1
Question
1. Copy and paste the Grand Strategy Matrix and Quantitative Strategic Planning Matrix you created last week into this location and then discuss what the results of each matrix means, including a discussion on what strategic direction the selected company should take and why.
Here are the Matrices I did last week for Apple Inc:
Grand Strategic Matrix for Apple, Inc
Rapid Market Growth
Quadrant II
Market Development
Market Penetration
Weak Competitive Position
Product Development
Horizontal Integration
Divestiture
Quadrant I
Market / product Development
Market Penetration
Strong Competitive Position
Product Integration
Integration
Diversification
Quadrant III
Retrenchment
Diversification
Divestiture
Liquidation
Quadrant IV
Diversification
Joint Venture
Quadrant II
Market Development
Market Penetration
Weak Competitive Position
Product Development
Horizontal Integration
Divestiture
Quadrant I
Market / product Development
Market Penetration
Strong Competitive Position
Product Integration
Integration
Diversification
Quadrant III
Retrenchment
Diversification
Divestiture
Liquidation
Quadrant IV
Diversification
Joint Venture
Explanation / Answer
Grand Strategy Matrix of apple is based on dimension of competitive position and market growth . Above shown is the four quadrant format which shows all the strategy that the firm must use in the respective quadrant .
Quadrant one means that strong competetive poistion working in rapid growth market that it has excllent strategic position and should concentrate on the cuurent market and focus on market development new product dvelopment anf market penetration
quadrant two means that the orghnasation has weak competive positions and there is fast market growth ie industry is growing but orgnaisation is anot able to compete effectively . it has to find out best way ofchange to improve effectiveness.
quadant three means that organisation has weak competitive postion and market growth rate is also slow. The organisation needs to adpt strtegies that miniise demise and further liquidation.it should look at extensive asset nad cost mitigation.
quadrant four means that organisation has strong competitve position and market growth rate is slow.it can get into concentric ,conglomerate horizontol diversification.joint ventures ie the company has exceesive cash and inside needs are limited.
Aplle lies in the second quadrant because it is growing speedily and there is rapid improvement in the company divisions and businessess despite it having a strong position they need to erve more in Asisan markets whre market share is lower.
Apple needs to grow its markets and serve new and current products in new markets that will brng more consumers and clients and more profit.Focus on serving Asian market directly.
Expand market share by expanding buisness in Asian Markets . It should adopt market development strategies product developent and market penetration along with competitive mergers to edsblish buiness in Asian markets along with horiznotal integration.Not at all adopt techniques of divestiture and liquidation.
The strategic direction the company must take is
Market development ie identify and develop new market segments for products
Market penetration - sell more products or service sinthe existing markett o get higher market share
product development - bringing a new product and transformation of market opportunity into product for sale.
Integration - because of innovation with distributors,suppliers ad competitors. internal expansion ,or external acquistion or merger to increase the prodution of it products in supply chain and also getting additional buisness in the value chain .
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