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2. Which goal is not helped by a well- run portfolio management process? O Maxim

ID: 351288 • Letter: 2

Question

2. Which goal is not helped by a well- run portfolio management process? O Maximizing the expected value of the portfolio O Balancing resources with active projects O Supporting the strategic plan O Developing more effective launch campaigns O Avoiding overload and project gridlocik. 5 points 3. Which should not be included in the marketing assessment for a Scoping work plan? 5 points Internet searches. O Extensive marketing research with an outside firm. O Discussions with Field Sales Representatives. O Information gleaned at trade shows O Brief interviews with key customers

Explanation / Answer

Answers:

2 Avoiding overload and project gridlock is not helped by a well-run portfolio management process.

3 Information gleaned at trade shows should not be included in the marketing assessment for a scoping work plan.

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