\"Data Mining Concepts with Customer Relationship Management\", the framework of
ID: 348600 • Letter: #
Question
"Data Mining Concepts with Customer Relationship Management", the framework of a customer relationship management system has four elements: Know, Target, Sell, Service. You are collecting data on customer, determining the type customer for your product or service, identify the best benefits and features for the customer to make the sale, and then focus on service and retention. The article continues to discuss the application of data mining techniques.
The primary goal of customer relationship management systems is to integrate sales, marketing, and customer support. This goal summarizes the relationship between you and the customer. It captures their basic information, sales and buying history, your marketing efforts. The analytical side of the system analyzes the data that is collected and would allow you to make informed decisions about marketing and product development.
I have used DonorPerfect and Donor Snap as a CRM to prospect new donors, as well as determine the donor's capacity to give several times or upgrade their level of giving. These systems have help me to best steward existing donors as I obtain additional information about their interests. My organization is now implementing SalesForce in stages. I am looking forward to the conversion because of what I know the system can provide me as a Donor Development Director and level of stewardship that I can perform.
IN 250 WORDS OR MORE
What experiences have you had with CRM? How has it assisted you with providing the ultimate customer service? What was the advantages and disadvantages for using the system? Give Some Examples
Explanation / Answer
Customer relationship management is a set of strategies and techniques which are useful to maintain relationship with customers. In my organisation, this is really helpful to us, I am working as a sales representative, to improve customer service and customer retention, this system is very useful, with this I can analyze my customer interactions and I can get data about customer life cycle and their purchasing habits, purchasing history. I improved my sales through perfect customer services.
It assist me to know technique to satisfy customers and improve customer services because through this I can interact with my customers in different ways like company's website, phone, mail, live chat, social media so that I clearly understand their needs and requirements. This system help me to track performance and productivity because basically this is a software which consist lots of information of customers.
Advantages
It useful to improve sales through customer satisfaction
It useful to improve communication because all departments can share information and work as a single team
To grt place in the market, this is useful because customers are recognizing our company and its services
Disadvantages
All companies are trying to use this system, so competition will improve
Easy access to customers information, may be some people will misuse it and hackers may stole information
Some customers are not ready to share their information and not agree with this concept
Example
If it belongs to automobile company, with using telephones and e mails we can identify interested customers and real example is Manchery which is food delivery company and it using one app through this drivers can understand the last minute order changes of its customers.
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