1. Choose an organisation that does marketing. (20 marks) Choose an organisation
ID: 348586 • Letter: 1
Question
1. Choose an organisation that does marketing. (20 marks) Choose an organisation that you are familiar with and you are able to observe the marketing efforts. If you choose a large organisation that markets many different products, it is very important for you to choose only a product or product line. For example, if you choose Protons, do not address the entire car model, be more specific, choose a model. If you have trouble choosing an organisation, go to the mall, surf the net, or look in the yellow pages, you are surrounded by marketing organisations.
Explanation / Answer
The organization I would like to choose is Nike and I would like to choose the footwear as the product line to study the marketing activities. The company is very much active on the digital marketing channels and used very specific segmentation methods to target the customers. Below mentioned are some of the ways in which Nike does its marketing and has been successful in them over the years.
1. They sell a story, more than the product. They make use of an inspirational story of an athlete who is a public figure and get closer to the target audience through their Ads.
2. They sponsor events and create an exciting environment for the participants and showcase their latest product line. They will make use of the word of mouth publicity
3. They partner with selected sports and players to promote the footwear during global events.
4. Give importance to content marketing by creating useful content on their footwear and tell people how technologically advanced they are.
5. Showcase their innovation in the footwear by publishing the content on leading newspapers and news channels.
6. They highlight the footwear and create Tv Ads that can also be shared on social media channels. This increases the reach of the brand and their new product line.
7. They show to the world that they are environment-friendly and use materials that are safe to use in their footwear.
8. They will develop new features and make the footwear irresistible for the users. They will show that they constantly innovate.
9. They post the new product line on the social media channels and interact with the customers directly to provide information about their latest footwear.
10. Through their marketing campaigns, they always try to prove that they are the best in the market because people trust their brand.
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