10:27 PM How Amazon\'s Brand And Customer Experience Became Synonymous Scott Dav
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10:27 PM How Amazon's Brand And Customer Experience Became Synonymous Scott Davis, CONTRIBUTOR brands.businesses, marketing & the people who power them FULL BIO Opinions espressed by Forbes Contributors ane their own Zoho Online CRM Software Streamline Customer Relations Over 50,000 Companies Trust Zoho CRM. Grow your Business Today. Try Now. 0 Credit: A In talking with one of my colleagues last week, it was quite clear that he has a zoho.com personal relationship with Alexa, the voice service that powers Amazon's Echo. He talks to Alexa about the weather, flight delays, movie reviews, restaurant reservations, his son's school projects and even what temperature he wants the room to be. My colleague readily admits the more he interacts with Alexa, the more she compels him to buy on Amazon, everything from music, movies, games, electronics and deals of the day to everyday household items. Alexa, in concert with Prime, has become more indispensable to his life than the once irreplaceable Siri ever was. Through Alexa, Amazon is creating an on-demandExplanation / Answer
Amazon is a global leader in e-commerce sector. It has got this position through continuously making its offering best for customers with best quality. Its continuous improvement for becoming a customer oriented company is the core element for its success. It is quite successful in delivering its brand promise in terms of personalized service experience, real-time customer support and best discounted products. It has implemented the technological innovation in such a way that its customer feel at ease while shopping. It promotes its brand through TV commercials, newspaper, social media, campaign and mobile media.
It makes correction from its previous failure of some brands. It has initiated a continuous improvement in its offerings as well as customer conscious internal environment of the business. It has implemented a feedback system across its value chain system so as to take competitive advantage. Obtained from its value chain members and worked hard to resolve any fault in the business system. Amazon always launches something which attracts more attention like Amazon Go, a very specialized customer service experience which depicts its dependency on technological advancement. In Amazon prime, it vales some specific customer with best level of promised services experience. In this way, Amazon is making its name as a global renowned brand from USA.
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