CASE: CLIF BAR &COMPANY;: CREATING SUSTAINABLE EMPLOYEE ENGAGEMENT A workout wit

Question

CASE: CLIF BAR &COMPANY;: CREATING SUSTAINABLE EMPLOYEE ENGAGEMENT A workout with a personal trainer in the middle of a Twenty-three years later with a staff of more than 300, workday? No problem. Need a three-day weekend or the Clif Bar still approaches its employees with the family-like, opportunity to work from home once a week? Sure thing. people-first attitude that led to its success Last minute babysitter cancellation? Onsite day care is available. These are a few of the employee perks at Clif Bar & Company Based out of California, Clif Bar&Company; is a lead- ing manufacturer of natural, organic energyf has found a successful market niche with its Clif and Luna Every seven years, employees become eligible for a paid branded bars. Whether for hiking, mountaineering, or six-week sabbatical in addition to any vacation time snacking on the go, those who have shopped for enengy food accrued. Clif Bar's director of people learning and devel Ranked in Fortune's top 25 best places to work, 'Clif Bar has found ways to keep employees throughout the com- pany engaged. In line with the company's focus on nutri- tion and healthy lifestyles, Clif Bar reimburses employees pro with energy bars and is the company's flagship product. out of the quest to find a ducts are likely familiar with the Clif Bar. With its distinc- opment, Jennifer Freitas, notes that the company's com tive brown packaging featuring an image of a rock climber mitment to employee engagement stems from founder and stainside, the Clif Bar has become synonymous CEO Gary Erickson's vision: "Gary realized, 'If I want .to keep employees passionate and engaged, I've got to le business at its onset, Clif Bar was born them go, to make sure they have time to live their lives better-tasting energy bar.* have adventures in the world, and come back refreshed

Explanation / Answer

a. According to Fredrick Herzberg two factor motivational theory, there are some factors in the job which motivates a person to work in the organization (motivational factors) whereas there are some factors that prevent from dissatisfaction (maintenance factors). Clif Bar & company is one of the leading organic, natural energy food manufacturing company. Here some of the examples of maintenance factors are like providing an opportunity to work from home once in a week, onsite daycare facility for employee’s children, facility of workout with personal trainer within the organization etc. similarly some cases of motivational factors are reimburses employees up to $1500 per year for biking and walking, providing six-week sabbatical leave after every seven years etc.

b. Vroom’s expectancy theory believes that the behavior results from conscious choices among alternatives whose purpose is to maximize pleasure as well as to minimize the risk. He realized that the performance of employees is based on skills, abilities, knowledge etc. Clif Bar also encourages the concept of free and transparent communication through questions, feedback, ideas and information sharing.

c. Clif Bar and company’s method is a sustainable and long-term motivator for its employees as its employees got a freedom for sharing their problems. Moreover the employees of the company feel proud of their accomplishments and therefore they feel there job is not just a job. They also feel a positive and sustainable work-life balance while working in the organization.

d. The perks and fringe benefit of Clif Bar is definitely an effective motivator as it not only provides personal growth with the training programs but also monetary facilities for its employees

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