SCENARIO: You are a CRM consultant hired by a car sales lot in Brownsville. They

Question

SCENARIO: You are a CRM consultant hired by a car sales lot in Brownsville. They sell a variety of import cars and has been open for about seven months. They are not meeting their monthly or quarterly sales goals. They are asking you for help. They have informed you they have received some feedback from customers, mostly negative. The company does use computers but mainly for administrative word processing and sales reporting to corporate headquarters. Provide a recommendation on how the business can use Sales Force Automation and Marketing Automation to improve their business. Criteria: At least a 400 word submission with one external source

Explanation / Answer

Sales force automation is very essential for any organisation to increase their overall productivity. By using different softwares to automate different events in the organisational structure. This specific term includes automation of inventory ,management, information sharing as well as monitoring and control of the organisation. Bike specifically dragging the orders and forecasting probabilities which could be beneficial for the organisation as well as employee performance evaluation is also done in the sales force automation.
For increasing the overall the sales of the automobile company, implementation of the sales force automation as well as marketing automation is very essential. By implementing automation studies regarding customer development as well as relationship development into the organisation, overall profitability could be very widely increased. With the help of proper automating tools, better customer relationship could be developed. Implementation of different offer programs as well as observing the behaviour of a customer towards a vehicle as well as his behaviour towards the organisation is also and major benefit of implementing sales force automation into the organisation. Implementation also increases the level of care being provided to the customers.
Customer relationship management is also an essential part of sales force automation with which continuous effort are made to influence the customer to come to a buying decision for a car. Facebook automation also helps in maintaining and evaluating the employee performance and mitigating the issues regarding the specific performance inside the store.
Implementation of the customer improvement program by using different tools in the sales force automation would be very beneficial for the store as it provides direct contact with the customer. Storing customer information electronically while they visit the store and creating a proper brand identity by setting up advertisements as well as promotional strategies would be very beneficial for the organisation as it would move towards better productivity by implementation of the sales force as well as marketing automation.

References - https://www.webopedia.com/TERM/S/Sales_Force_Automation.html

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