Jennifer is looking for a new car. She sees an ad about the vehicle she wants to

Question

Jennifer is looking for a new car. She sees an ad about the vehicle she wants to buy. The article headline states “Best in Class” and lists all of the specifications of this particular model of car that makes it so appealing (high fuel economy, side impact rating, etc.). After reading the whole ad, Jennifer notices that it is published by her local car dealership. She assumes that they are trying to sell her the car, and they are probably only publishing the positive aspects of the vehicle. The fact that Jennifer doesn’t believe that the source of the message can be trusted, causing her to discredit the message, is known as_________.

A). the soldiers’ attitude.
B). the big initial impact
C). the sleeper effect
D). message discounting

Explanation / Answer

Answer. C. sleeper effect

When a person finds the validity of information or a message questionable because the source is less credible, thus causing the person to discount that information or message, then it's called sleeping effect. In this scenario, Jennifer disounts the advertisement because she thinks her local car dealer put it up to attract her to purchase it. Earlier she thought about the positive aspects of the car but once she began to suspect the message of the advertisement, she disregarded the message.

The terms in the other options don't seem to exist as standard terms.

Related Questions

Navigate

• Browse (All)
• Browse J
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.