A new holistic medicine center is opening in a mixed urban community that is sta

Question

A new holistic medicine center is opening in a mixed urban community that is starting to attract young professionals. The center will offer some unique services designed to reach younger professionals including reiki, biofeedback, and meditation. There is an established YMCA and several gyms that do offer Zumba and Pilates classes nearby. Initial fixed costs are for the center are very high because the facility plans to create a natural and sustainable environment. Staff commands higher than average pay because they bring special skills to the program. As its new marketing director, what is your recommendation for the best pricing strategy for the center?

Price low to maximize sales volume

Price high to make up your fixed expenses quickly

Establish your breakeven point and then base price on market share goals

Offer long term contracts to get customers money upfront
explain your answer

Explanation / Answer

Price low to maximize sales volume

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