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uestion completion Status: Using different examples than your textbook (and do n

ID: 3457848 • Letter: U

Question

uestion completion Status: Using different examples than your textbook (and do not re use Coca Cola), identify an example of and explain your choice for each of the following: a manufacturer brand that uses the company name as the brand name - a manufacturer brand that uses a name different than the company itself for the brands a private label brands - a recent line extension (fill) a recent upward line stretch a recent downward line stretch . brand licensing , co branding beware of making assumptions or quick answers on these - verify your choices on the web. ck Save and Submit to save and submit Click Save All Answers to save all answers

Explanation / Answer

1. Brands such as Sony, IBM, Nike or Shell are also the names of the parent companies.

2. The company, Procter & Gamble, does not feature as a brand name although it markets many brands, including Gillette, Olay, Duracell and Iams.

3. Richelieu Foods is a private-label company producing frozen pizza, salad dressing, marinades, and condiments for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club, Hannaford Brothers Co., BJ's Wholesale Club(Earth's Pride brand) and Shaw's Supermarkets (Culinary Circle brand).

4. An example of a recent line extension is Apple introducing Air Pods.

Please post the other questions separately as we are supposed to answer just one question or four subparts of a single question.