Myron is a research analyst for a large market research firm. He has been asked

Question

Myron is a research analyst for a large market research firm. He has been asked by his superior to rewrite his report so that it is more positive to the client. This would entail reworking the statistics to coincide with the positive report. Myron should: a. Refuse to rewrite the report. b. Rewrite the report. c. Rewrite the report but hint to the client the true nature of the results. d. Rewrite the report but tell the client he was forced to present the data that way. e. Rewrite the report and send an anonymous letter of explanation to the client.

Explanation / Answer

Answer: A. Refuse to rewrite the report.

Myron should not be rewriting the report. If he does, it would mean that a false report is created so as to coincide with the positive reports. Also, this would mean that a false report along with manipulation with statistics should be done. This would be ethically incorrect. Hence, in order to be ethically correct, the report should not be rewritten.

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