PLEASE HELP ME ANSWER THE QUESTION 11. During the ____ phase of the purchase pro
ID: 345346 • Letter: P
Question
PLEASE HELP ME ANSWER THE QUESTION
11. During the ____ phase of the purchase process, the customer identifies that something is lacking.
a. purchase
b. pre-purchase
c. post purchase
d. preliminary
12. During the purchase phase for a new computer, Larry creates a _____ that includes Apple’s Macbook Pro and Microsoft’s Windows 7, but does not include Linux systems.
a. mindset
b. purchase set
c. consideration set
d. list
13. Which phase of the purchase process generates word of mouth?
a. customer evaluation
b. pre-purchase
c. purchase
d. post-purchase
14. Whether the buyer is a consumer or a business, the buying process is ____.
a. consistent
b. inconsistent
c. exhausting
d. simple
15. A ____ item is something that is purchased without much thought before the purchase.
a. quick
b. specialty
c. convenience
d. shopping
16. Company ABC is interested in better understanding how different groups of customers feel about its product. In order to do this, Company ABC will need to _____.
a. position its product in the market
b. segment the market
c. mass market
d. target market
17. Considering a continuum from “mass marketing” to “one-to-one marketing,” market segmentation is ________.
a. very close to “mass marketing”
b. very close to “one-to-one marketing”
c. in the middle
d. on a different continuum
18. As segments increase in size, it becomes _______ to satisfy them with the same product.
a. more difficult
b. easier
c. cheaper
d. more fun
19. _______ means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ.
a. One-to-one marketing
b. Gender marketing
c. Group marketing
d. Mass marketing
20. __________ means that each customer serves as his or her own segment. This approach sounds appealing from the customer point of view because the product would be tailored specially for each person’s idiosyncratic desires.
a. Geographic marketing
b. One-to-one marketing
c. Mass marketing
d. Psychological marketing
Explanation / Answer
11 pre-purchase
This is the need recognition process. One the need is recognized the customer starts other stages of purchasing process.
12 consideration set
Consideration set are referred as the subset of brands that the the customers revaluate while making purchase decision. In this case Larry is performing the same.
13 post-purchase
When the user of any product uses the product then he or she share his or her experience with the other people. This creates a chain of feedback.
14 consistent
The business process remains consistent in consumer as well as industrial purchase.
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