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HDR le Add-ons Help See new changes es New.... 12 B I Description Of Business: Amazon is the largest online e-commerce where customers can purchase a wide variety of products from different retailers. Amazon's inventory consists of items ranging from uranium ore to seafood and vegetables. Customers can purchase all of their necessities with a elick of a button. Although many companies sell their products through Amazon, Amazon also offers their own versions of common merchandise and services. Market/Customer Requirements: Customers use Amazon as a safe and secure service to purchase products through the case of online shopping. Consumers can expect to find many options of similar products while being able to efficiently compare through prices and customer reviews. The target demographic consists of students and working ciass individuais whose scheduics and lifestyies make shopping online preferable. Amazon's wide selection of goods are delivered with a click of a button right to the customer's door. Amazon usually keeps its prices low, thereby passing on the benefits to the consumers. Amazon's robust consumer-centric approach, through which it analyzes the purchasing behaviour of customers based upon preferences, has given them an edge over theirExplanation / Answer
Amazon is one of the world's biggest a retailer in online industry. It has enormous operating structure which is spread across the globe. Amazon has successfully developed the best supply chain in the world to provide products to the customer as well as to create a more effective brand identity.
SWOT analysis of amazon is as follows.
Strength
Amazon is the world's leading online retailer hence it has a competitive advantage over the structure of the organisation across different places across the globe.
While developing a strategy which is online focused and use social media as a tool for promotion would be more beneficial for Amazon to create a difference.
Online retailing as well as the offline promotional events would be also beneficial for Amazon as it would provide an offline presence and a solid feedback from the customers.
Buy heavily using Information Technology as a tool to analyse the specific situation and the market, creation of the advertisement strategy would be very beneficial for Amazon to target the customers according to their needs and price points.
Weaknesses
Amazon has been focusing on its online presence which directly demolished the effect in the offline industry. For overcoming this is specific issue Amazon should open more brick and mortar stores which would benefit its image in the offline industry as well. Free shipping is also one of the major problems for Amazon.
For creating an effective brand promotion, shipping which is free should be used as a tool to promote Amazon in terms of providing free shipping to each and every customer of Amazon . Expansion to the brick and mortar services an advertisement regarding the brick and mortar services over the traditional medium suggest television and radio is also necessary to provide inexpensive support to the Oberoi promotional strategy of Amazon.
Opportunities
Amazon has a verified opportunity of advertising itself it over traditional medium such as television radio and newspaper. By advertising truly over these mediums, amazon can easily gain a competitive advantage which would definitely help it to create a better promotional identity for the Amazon.
By developing and strategy which reflects the product range offered by the Amazon would also help the organisation to grow more prominently into the specific market and to design a better promotional strategy.
Threats
Promotional strategies can be demolished by different other competitors which are growing more customer oriented promotion strategy. By statistically developing a promotional strategy which works online, competitors are gaining advantage over different section of the promotions being developed by then. As the world is moving towards more concerned online shopping, effectiveness of the different promotional strategies regarding an online retailer is getting very tough.
Amazon has implemented and new brick and mortar store in New York to provide an enriching experience to its customer by entering the store and buying the books.
Amazon was previously only dealing in online books as well as e-books but since 2015. Amazon has entered the means to market by opening a store in New York. By targeting on the tourist as well as the royal Shoppers who directly experience and ability in shopping in person.
Amazon's main go to market strategy includes that day off physical shopping that is given by some store. By actually looking at the book while shopping them is one of the best feelings for a book buyer.
Amazon's Retail store is very profitable and generating good profit for the Amazon. This book store also provide a physical identity for the company in the eyes of the customer which directly improve the overall brand image between the society as well as the customer.
Company is dealing in brick and mortar store since 2015 in Seattle. After setting up their First Source company plant out to take 13 more stores in United States of America. By setting up multiple stores company has started traditional book store which is directly related to people as well as the society it is located in.
Amazon Book Stores are doing very good and their generating expected revenues from the stores. Customers are also happy to see their books in physical form rather than ordering online. By implementing different task to the organisational structure of Amazon brick and mortar stores, amazon has successfully started a traditional system.
3 business strategy with which Amazon can improve the brand value are as follows
• Creating an on ground ad campaign
By creating an on ground campaign just I hate the store in Seattle as well as other cities of United States Amazon can easily create and maintain strong brand identity by going into the people and telling them about the book store they open as well as advertising their brand.
• Getting direct interaction with customers
By providing direct services to customers Amazon brick and mortar store would be very helpful in interacting with them. Interaction would leave a positive impact on the customers and provide a positive brand image as well.
• Improve corporate culture
In house culture in the brick and mortar store of Amazon good leave a direct effect on the customers who are shopping inside the complex. By maintaining good cultural diversity as well as working environment Amazon can easily build a clean brand image among its customers.
From selling online to coming on the offline store was the main need for Amazon. Amazon has successfully analyse the offline market and created it store in various major cities of United States of America. Maintaining a strong brand identity among its customers Amazon has easily get the credibility and became a mainstream provider of books.
Company started a new inventory system specifically for their stores and forecasting the need of available books for the customers. By improving the overall supply chain management for the specific set of stores company implemented the amazons online strategies in their stores which help them creating a better environment for the management system. By increasing the number of adopted data from the service as well as providing coupons in exchange to filling up the service for the amazon.com, amazon has successfully implemented the customer understanding as well as data management.
By listening to the voice of the customer using different surveys as well as providing platform to its employees to be on a ground store for interacting with the customers is one of the main strategies of Amazon to be in the mainstream market.
Be specific changes made Amazon as one of the most promising books provider as the brick and mortar store industry.
This specific innovation of Amazon has disrupted the Barnes and nobles market, as the direct competition was Barnes and nobles as well as other Book Stores which are directly dealing in books in the mainstream market. As the Amazon came into the light it's huge inventory as well as book selling system turns offline from online and this specific provision of books created a very efficient system.
The system has successfully adopted the new environment and disrupted the business of other market competitors by a large margin.References
http://www.wsj.com/podcasts/amazon-sellers-vie-for-deal-of-the-day/A1FFA338-25B8-47DF-AFB3-F4F947F6BE36.html
https://www.wsj.com/articles/amazon-has-everythingexcept-maybe-santa-claus-1511464978
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