3Marketers at Dare to Deam designs use the forecasted sales. method since the co

Question

3Marketers at Dare to Deam designs use the forecasted sales. method since the communication budget is a fixed percentage of O available budget O percentage-of-sales competitive parity 4. When marketers at Walmart first establish a set of communication objectives, then determine which media best reaches the target market and how much it will cost to run the number and types of communications necessary to achieve the objectives, they are using which budgeting method? O Competitive parity O Percentage-of-sales 5.A limitation of thebudgeting method is the assumption that communication expenses do not stimulate sales and profit. percentage-of-sales available budget objective-and-task O competitive parity

Explanation / Answer

3. Percentage of Sales - Because the budget is a fixed percentage of forecasted sales. Objective & Task method means when you allocate funds on the basis of the nature of task to be done to achieve a desired objective. Competitive Parity method means when the funds are allocated after estimating the competitor's spending.

4. Objective & Task - As explained above, this method is when the funds are allocated based on the nature of a task to be done to achieve a desired result

5. Available Budget

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