I\'d like you to write the responses with as much statistical information/metric

Question

I'd like you to write the responses with as much statistical information/metrics as possible

Ch. 2 - Referencing the case: "Social Networking takes off at Kluwer", following the same model as above, research an instance with a company where they used programs such as Knowledge Management, Intranets, Extranets, etc. to improve communications through the company, increase employee awareness and where there were instances of improved company performance as a result of the technology.

SOCIAL NETWORKING TAKES OFF AT KLUWER olters Kluwer is a marketleading glohal information services and publishing company focused on professionals working in law taxation, finance, and healthcare. Kluwer provides information software, and services that deliver vital insights, intelligent tools and guidance from subject-matter experts. Headquartered in Alphen aan den Rijn, the Netherlands, the company, in 2012, had 19,000 employees, revenue of 3.6 billion Euros (about US $4.8 billion, and operations in 40 different WA countries across Europe, North America, Asia-Pacific, and Latin America. Although Kluwer has been able to provide professionals in the specialties it served with the up-to-date information they needed to do their jobs efficiently and effectively, it was unable to do so for its own employees. Management believed the company was not making the most of its own internal knowledge resources. So in early 2012, the company initiated a study of its communica tions channels. The study found that employees were not using Kluwer's exist ing corporate intranet, and that they were not mceting management goals for collaboration and knowledge sharing. The existing intranet was "static" In other words, it published information about the company for internal use, but the information was not updated quickly enough and the intranet lacked tools to help staff have dialogues, share ideas, and work with other members of the company, including people that they might not know. In addition, it was unclear which departmnt or individual was responsible for maintaining this content, making it more difficult for people to add new information or updates What Kluwer needed was a central resource that would support dynamic knowledge-sharing. The entire staff would be able to easily locate information about the company as well as updates on the latest developments of current

Explanation / Answer

According to a blog post by Anthony Jeanetta, on April 25th, 2017, (Ref: website theolsongroup.com), it has been stated that Tweeting inappropriate memes, Instagramming lunches and Facebooking a few office selfies are a regular office feature in recent times. Most of the organizations these days ban the use of social media in their premises thinking that employees would spend most of the time on these sites and they would not do quality work. In the report published by Pew Research Center it is stated that 77 percent of workers reported they use social media while on the job. Thus it becomes imperative for organizations to channelize policies in such a way that it does not stop the employee from using social media, instead it would increase the productivity.

It is important for an organization to find the main reasons for logging in social media while at work. Some of the reasons listed in the blog of Anthony are

Taking another reference from the Queens University of Chrolette, on the topic The Benefits of Using Social Media for Communication Among Employees, it has been stated by them that “Social media has made communication easier than ever. People no longer have to pick up the phone or write a letter; they can simply log in to a social media account and immediately connect with others. Over 500 million people use Facebook, and 250 million of them log in each day. This shows how popular social media is a vital form of communication, and businesses can take advantage of this medium for the same communication benefits among their employees."

In their webpage, it has been reported that in few businesses, social media has been used by organizations not only to connect with the external customers, but also with the internal employees by providing them with an internal communication platform apart from the regular email and telephone facilities.

An example of Shopify has been illustrated as a business that has created an internal communication platform called as “Unicorn”. According to a blog on Shopify website by Lauren Marinigh posted on November 14th, 2016, it is stated that “A whopping 82% of customers say they trust a company more when the CEO and leadership team are active on social media, so why are you focusing so much of your efforts externally when you should be focusing some time internally too?”. Unicorn was thus developed by Shopify. This has helped increase the productivity of employees at Shopify as they are able to communicate with each other about the projects and also at the same time share files and documents and have a separate work communication and social communication. In order to increase the participation on this platform, Shopify has started to give cash incentives to employees who participate and at the same time employee can monitor the projects and get paid or rewarded for the skills and services they offer to these projects. Salesforce, is another example which has helped employees to collaborate internally with each other. According to the Queens University of Charolette, “It’s an ideal forum where individuals across all divisions of a company are able to collectively share and view what they find innovative, interesting and beneficial”.

It further stated in the Queens University of Charolette webpage as “Since employees actively use social media in their personal lives, internal communication practitioners can use similar approaches to create dynamic conversations between employees at all levels of an organization,” notes Valarie Udeh, Director of Communications at BAE Systems and Queens MA in Communication alum, class of 2013. “Most companies now feature blogs on their intranet sites. This platform must offer more than generic leader messages. It must feature dynamic and consistent content that pulls employees into meaningful exchanges that inform, motivate, and often, inspire. It must be a place where employees want to go.”

Thus social media has been effectively used by organizations to improve the communication through the company, improve awareness and improved company performance.

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