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I\'d like you to write the responses with as much statistical information/metric

ID: 344083 • Letter: I

Question

I'd like you to write the responses with as much statistical information/metrics as possible.

Ch. 1 - Referencing the case: "The San Francisco Giants Win Big with Information Technology", I'd like you to research another company (anyone you'd like) where they have followed the same type of paradigm the Giants have and explain how Information Technology has transformed the company.

THE SAN FRANCISCO GIANTS WIN BIG WITH INFORMATION TECHNOLOGY he San Francisco Giants are one of the oldest U.S. baeb tcams, and one of the most successful as well. They have won the most games of any team in the history of American baseball and any North American professional sports team. The Giants have captured 23 National League pennants and appeared in 20 World Series competitions both records in the National League. Their most recent triumph was winning 2014 World Series. The Giants have outstanding players (with the most all of Fame players in all of professional baschall) and coaches, but some of their success, both as a team and as a business, can be attributed to their use nformation technology Baseball is very much a game of statistics, and l the major teams are unstantly analyzing their data on player performance and optimal position- ng on the field. But the Giants are doing more. They have started to usc a rdeo system from Sportsvision called FIELDf/x which digitally records position of all players and hit balls in real time. The system generates densive statistics such as the difficulty of a catch and the probability of a fielder making that catch. Information produced by the system on a speed and response time, such as how quickly an outfielder comes or a ball or reacts to line drives, will enable the Giants to make player analysis much more precise. In some cases, wl provide information u didn't exist before on players' defensive skills and other skills. FIELDf/x enerates a million records per game. That amounts to 5 billion records in m years, the amount of time required to provide a high level of confidence the data. In addition to player and team statistics, the Giants are starting to data about fans, including ticket purchases and social media activity. UR OV

Explanation / Answer

The leverage that amazon has on other e-commerce companies is that amazon has grabbed its expertise based on data analytics. For Amazon, Data is power. It tracks all activities of the user on its app as well as website and records the same on its database. This data is analyzed to better user experience to the customers, thus giving it an upper hand. Amazon uses its data to analyze and give personalized recommendations to its users. Price optimization study as well as targeted marketing is done based on the consumer data, thus helping Amazon to devise its business strategy quarter-wise.

Price optimization has accounted to 25% rise in profits of Amazon. Based on customer preferences and demands as well as the footfall on the app as well as the website, dynamic pricing is done in amazon using data analytics. Amazon monitors the price of its products 24*7, and this has given it a competitive edge over its competitors. The company had increased its sales by 27.2%, owing to the dynamic pricing strategy. The price of any product on Amazon is changed every 10 minutes based on data trends and demand patterns.

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