Advertising is one of the main storytellers in our culture. One central story it

Question

Advertising is one of the main storytellers in our culture. One central story it tells is that happiness is the result of consumption. In this clip, communications scholar Sut Jhally explains how we often ask the wrong questions about advertising when we focus on individual effects. Instead, he argues that we need to understand advertising's collective impact on our culture.

Watch this video: Advertising and the End of the World - https://wwnorton.com/common/mplay/6.8/?p=%2fcollege%2fsoc%2f&f=advertising_end_of_the_world&ft=mp4&s=bt&cc=1.

Then Answer the following questions:

Think of an ad you have seen recently. How does it reflect a cultural value?

What cultural values do think advertisements do not typically reflect?

What do you think our culture might be like without advertising?

What impact do you think that advertising has on our culture as a whole?

Explanation / Answer

1. I have recently seen an advertisement about washing soap, where the husband comes back home from work, with his clothes extremely soiled due to exhaustion. He also refuses to talk to his wife and ignores her presence. However, when he wakes up the next morning, he sees that his shirt has been washed and is now shining. This immediately makes him happy and he goes and hugs his wife. I think this advertisement depicts the fact that in our culture we still wait for women to do household chores and for some reason thats all that women are expected to do.

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