Advertising Collage Due 4/28/18 Assignment 4: Media Advertising Collage 10 % Pre

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Advertising Collage Due 4/28/18 Assignment 4: Media Advertising Collage 10 % Prepare an advertising plan by identifying the following in detail. Submit in Assignments. Due 4/28/18 Product Targeted Audience Gender Ethnicity Income Religious views (believers, atheists, conservative, progressive, etc. Political views (conservative, liberal, independent, Democrats, Republicans, etc. Decide which of the hierarchy of human needs your product and ad address: Financial security Health concerns Social fitness/belonging/community Ego/beauty/ looks Personal Power What visuals would your advertisement include? Be sure to include the names of everyone in your group that participated in the development of the ad. Due 4/28/18 No late submissions accepted. 4 Previous

Explanation / Answer

ADVERTISING COLLAGE DUE 4/28/18

An advertising plan is a basic part of a marketing strategy. It helps a business to establish smaller goals as part of a larger marketing strategy. For example, an advertising plan may be created for a few months to a year, where an overall marketing strategy may aim to corner a portion of the market in 5 years. An advertising plan lays out exactly how and when a business will reach out to potential customers through various types of media. This includes setting advertising goals, identifying a target audience, defining a message to that audience, and clarifying a plan of action to achieve those goals.

Review your business plan.

Your business plan should have an overview of marketing objectives, along with financial, website support and a calendar of company objectives. Review your broader marketing timeline and goals for your marketing team to be sure that this advertising plan will be in sync with overall company goals.

Review your marketing plan.

The marketing plan takes into account all modes of business strategy to increase sales, referral and repeat business. Advertising should be a subheading of the marketing plan, along with a website and original content.

Create an advertising direction.

Sit down with your team and develop 1 to 5 things that need to be accomplished by the current advertising plan. These are the marketing objectives that advertising will target, such as broader product placement, partnership with high-quality brands, identification with a certain demographic, sponsorship of charity events or another way of increasing sales through print, radio, online or television advertising.

The easiest way to determine advertising plan success is to set goals that can be checked off or measured during and after the duration of the ad campaign. This clarifies your advertising direction into actionable goals. Whatever your goal is, make sure you can go back later and measure whether or not you reached that goal.[1]

What motivates people, what is their motive to do their work well and how can they be encouraged to perform even better? To get a better understanding of this process, the psychologist Abraham Maslow developed a Hierarchy of Needs model in 1934, in which he described five different levels of gratification of needs. The hierarchy of needs is known as Maslow Pyramid or theory of human behavior and is still used in the corporate sector.

According to Abraham Maslow people are always motivated to satisfy their needs both at home and at work. He does not make distinctions based on age. He categorized human needs into five hierarchical levels (Hierarchy of Needs). He made the assumption that an advanced level can only be reached when the previous level of needs has been fulfilled.

Organization benefits can also play a large role in an employee's satisfaction and performance. Some organizations offer bonuses or extra benefits to certain employees who make the effort to improve their performance. This can include tuition performance or allocations to attend specialized conferences. These sorts of ancillary benefits can stimulate an employee to take on new opportunities to improve themselves and, as a result, improve his or her performance in their current position. It can also set his or her career path in a better direction, for future growth and promotion (McNamara, 2005). The method a organization chooses for performance reviews and evaluations can have the biggest effect on employee performance. Organizations that fail to review their employee's performance or recognize a job well done may soon find disgruntled employees. Furthermore, organizations that stringently monitor employee work without providing employees the opportunity to provide feedback may also result in non-motivated employees (Cardy & Selvarajan, 2004). The performance reviews to keep employees motivated and performing well include periodic, regular, honest and objective feedback to the employee (Collins 1998, and Cooper,1998). However, the organization should also have some mechanisms in place for the employee to give feedback about ways the organization could also improve itself and make itself a better place to work. Allowing open communication in both directions will keep the employees more satisfied with their performance review and happier with their compensation level in relation to their work.
1. Physiological Needs

These include the most basic needs that are vital to survival, such as the need for food, water and sleep (Primary Needs). Without fulfilment of these primary needs, people cannot function properly and they can fall ill. Transition to work: A salary pays for most of these basic needs (food and drink).

2. Safety Needs

Every person wants security, safety and stability (Secondary Needs). This can also be translated into peace, order and health. This needs category also includes the security of a roof over one’s head. If you make the transition to work: steady work, for instance a long-term contract, provides stability and security for the long term. This ensures security with respect to housing and providing for the family.

3. Belonging

People are social beings and need social contacts. They wish to belong to a group. Friendship, acceptance, caring for other people and intimacy are important needs. Transition to work: an employee will only invest time in social contacts on the work floor and be loyal to colleagues when they have been given the security of a long-term contract. The employee now feels that they are more a part of the group.

4. Esteem

After investing in social contacts, people need esteem and recognition for what they do (Recognition Needs). Self-respect is crucial in this. Only when these needs are met, they will need esteem, recognition and respect from other people. Transition to the work place: The employer holds a motivator with this needs category. Apart from the height of the salary, there are other factors that can motivate an employee. As a result, compliments, trust and autonomy become important motivators for an employee.

5. Self-actualisation

Because of a full development of certain qualities, this needs category will grow (Development Needs). This can take place in different manners; from taking a course or night classes to taking on hobbies. Transition to the workplace: Here too, motivators can be found. Some employees are extra stimulated if they are allowed to do certain courses or studies. The incentive and appreciation for doing voluntary work, by offering a subsidy or leisure time, are part of this category. Even when all the needs in the pyramid have been met, people will not be satisfied. According to Abraham Maslow people will always have the urge to develop themselves and to chase after new needs, to be better at what they are good at.

VIRTUAL ADVERTISING

When a company website enhances our state of mind and goes beyond providing information to creating an experience, our perception of the brand changes–to the point that we can even become emotionally invested in it. This positive impression deepens our brand affiliation, which in turn leads us to become loyal customers and refer family members and friends.

Having understood that purchasers are frequently driven by emotions–depending on how effective an advertising campaign triggers them–digital and conventional advertisers use certain techniques to affect buyers’ perceptions. So, successful brands don’t just tell consumers to buy their products–they encourage them to make a series of decisions based on emotions.

Color is powerful because it can influence our buying mood. Choosing the right color in your design and advertising projects plays a very important role in the success of your visual campaigns.

Selecting the right color requires a psychological understanding of how each shade and hue affects your visual design. However, there is no ideal or universally accepted color scheme for a general audience or even a specific socio-cultural group. What is known–as far as studies are concerned–is that color affects the decision-making processes of buyers.

Advertisements, posters and billboards use color to captivate the audience’s attention. Different colors evoke different feelings in the viewer. In a previous post on the psychology of color, we discussed the various emotional responses to color.

Focal points are used to emphasize the most important part of a design. Focal points can be created by using contrasting colors or shapes and utilizing white space. A successful design is one that uses a strong focal point and directional lines to guide viewers’ eyes to the most important element in the design.

Other than a radio ad, today most advertising is highly visual in nature. Thanks to platforms like Instagram, YouTube and Pinterest, with Facebook and Twitter getting on board with visuals, it’s becoming even more popular online.

Some examples of visual advertising are:

Each of these are very good examples of visual marketing and advertising. Today, online marketers can’t hide behind a false persona. They have to be open and out in the world about who they are instead of being anonymous. This is a good thing, because the more open and transparent you are as a business owner using visual advertising, the more trust will be built between you and your audience.

Pictorial Ads

Visual advertising is technically pictorial ads using visual cues to market your business that you pay for. But, let’s challenge that notion, because today you can use visual elements in all your online marketing – both paid and free – to spread awareness of your brand. You can do it across all channels that use visual elements, including your website.

A Picture Is Worth a Thousand Words

They say a picture is worth a thousand words, and the truth is most people marketing online know that. That’s why they want to use visuals to make their point. This is why Pinterest and Instagram are so popular and why Twitter and Facebook have had to follow suit and add more visual elements to their platforms. Visual marketing and advertising gets results.

Elements of Visual Advertising

The elements that make up visual marketing are imagery, colors, fonts, composition, repetition, humor and basic appeal to humanity by showing images of humans. The more you can humanize an advertisement, the more it will speak to the target audience you want it to, and using clear visual elements will accomplish that.

Making It Work

When you embark on using visual advertising you can make a huge impact, but you have to be very careful to do it the right way. One wrong image or placement can make good intentions go wrong. Remember that everything you do online lasts forever and there is no taking it back.

Tools You Can Use

There are a lot of tools you can use to help you now, even if you know nothing about graphic design. Tools like Canva.com, Pixlr.com and even hiring people inexpensively on Fiverr.com are at your fingertips to help you work on par with bigger businesses, even though you don’t have an advertising firm.

There is so much to visual advertising that you can keep learning it forever, until you have a doctorate. But, the thing you need to know most is how to implement visual advertising in the best way for your business needs and goals

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