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the division of a publication before printing to accommodate advertisers desirin

ID: 3446175 • Letter: T

Question

the division of a publication before printing to accommodate advertisers desiring to reach a specific regional market and often with regional editorial emphasis global media, print and electronic, make what happens in one part of the world immediately visible and accessible, almost simultaneously, around the world certain characteristics in the audience for any medium-sex, age, family, education economics specific devices-spoken, reaction written, pictorial or musical-used to influence human action or working with donor publics to solicit funds, usually through benefits, for charitable groups exist outside an organization and are not directly or officially a part of the organization involves efforts to influence the opinions of a public in order to propagate a doctrine group of people tied together by some common bond of interest or concern one who has an investment (time, money, other resources) in an organization people selected and used to measure reactions to or use of a product or idea so designated because of their impact on the organization and vice versa audience characteristics having to do with their geographic location survey of the attitudes and beliefs of a selected group of people persons who share the institutional identity of the organization these variables have attributes that can be rank-ordered the attitudes, lifestyles and interests shared by publics the population is divided into groups with common traits R unaffiliated writer or artist who is available for hire a method or test that is not based on distributions any group or groups receptive to a particular medium Publics P) Split runs Q) Stakeholder R) Stratified sample Audience C) External publics D) Freelancers E) Fundraising l) Nonprobability J) Ordinal K) Poll L) Propaganda M) Propaganda devices N) Psychographics Target public T) Technological transparency b4 Test group Geodemographics G) Internal publics

Explanation / Answer

* P) Split runs

The division of a publication before printing to accommodate advertisers desiring to reach specific regional market and oft with regional editorial emphasis.

* T) Technological transparency

Global media, print and electronic, make what happens in one part of the world immediately visible and accessible, almost simultaneously, around the world.

* B) Demographics

Certain characteristics in the audience for any medium-sex,age, family, education, economics.

* M) Propaganda devices

Specific devices- spoken, written, pictorial, or musical- used to influence human action or reaction.

* E) Fund raising

Working with donor publics to solicit funds, usually through benefits, for charitable groups.

* C) External publics

Exist outside an organisation and are not directly or officially a part of the organisation.

* L) Propaganda

Involves efforts to influence the opinions of a public in order to propagate a doctrine.

* O) Publics

Any group of people tied together by some common bond of interest our concern.

* Q) Stakeholder

One who has an investment (time, money, other resources) in an organisation.

* U) Test group

People selected and used to measure reaction to or use of a product or idea.

* S) Target public

So designated because of their impact on the organisation and vice versa.

* Geodemographics

Audience characteristics having to do with their Geographic location.

* K)Poll

Survey of the attitudes and beliefs of a selected group of people.

* G) Internal publics

Persons who share the institutional identity of the organisation.

* J) Ordinal

These variables have attributes that can be recorded

* N) Psychographics

The attitudes, lifestyles and interests shared by publics.

* R). Stratified sample

The population is divided into groups with common traits.

* D). Freelancers

Unaffiliated right over artist who is available for hire.

* H). Nonparametric

A method or test that is not based on distributions

* A). Audience

Group or groups receptive to a particular medium.