LP5 Assignment: Attitude in Marketing Decisions In simple terms attitude refers
ID: 3443881 • Letter: L
Question
LP5 Assignment: Attitude in Marketing Decisions
In simple terms attitude refers to what a person feels or believes about something. Additionally, attitude may be reflected in how an individual acts based on his or her beliefs. Once formed, attitudes can be very difficult to change. So, if a consumer has a negative attitude toward a certain issue it will take considerable effort to change what they believe to be true.
Directions: Write a 2-3 page paper describing the influence of attitude on marketing decisions. Be sure to discuss the components of attitude, and attitude changing strategies in marketing. Also explain the product development strategies based on changing attitudes, and summarize the influence of self-concept in marketing strategies. Use the APA 6th edition formatting guidelines below.
Your paper must follow these APA 6th edition formatting guidelines:
Double-spaced
12 point Times (Times New Roman) font
1 inch margins
Include a title page and a reference page (title and reference pages will not count in page total)
Use at least two scholarly sources, properly cited reference materials
Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.
Explanation / Answer
Today is the world of globalization, it is the competitive world where attitude matters. Since there is cut throat competition and many products are at par, they have to be competitive to achieve their business profit. Companies need to design marketing strategies as per consumer's trend, moods, beliefs, likings. Hence we see that same product has different marketing strategy or television advt in different geographical region.
Eg: Car advt in western world is seen from the point of view of comfort, design, style luxury whereas if you take the same eg in India it is seen as family car where a family can sit together and travel. etc. one brand - Tata salt was not much popular in south India, though it was popular in rest of the world. Hence they did a commerical where tata salt was used in south Indian houses and in south Indian food.
As far as changing attitude is concerned the company has to work a lot on the product, find out the reason of why it is so not popular. Earlier burgers were not much popular in India, so Mac Donalds had to make indianize version of burgers let us say using paneer, chikan tikka and some indian spices to make it more popular. Even maggie noodles of Nestle wsa banned in India, because it was found very unheatlhy, containing some unhealthy substance. There was lot of case, mggie was banned from all the stores, online shopping etc. Later they designed the advt feautring famous Indian actor by showing its scientific lab, and saying now it safe and healthy to eat maggie noodles. This was done all in the efforts to change the consumer's attitude.
Even cold drinks are found hazardous to health, hence the same advt always comes up in any sports channel or any sports match to gain the popularity.
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