Hi i need to hand in this two article can u help me to rephrase this essay to av

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Hi i need to hand in this two article can u help me to rephrase this essay to avoid plagiarism minimum 500-600 words for each article

Article 1

Competitive strategy of Mr bean is overall cost leadership the idea of everyday low prices is to offer products at a cheaper rate than competitors on a consistent basis, rather than relying on sales mr bean able to keep prices low through a division of labour that allows it to hire and train inexperienced employees rather than trained cooks. It also relies on few managers who typically earn higher wages. These staff savings allow the company to offer its foods for bargain prices. There are a lot of competitor in hong kong this help mr bean to bring the business above average return even in a niche. Its will help mr bean increase its market share and maximize the profits also It will attract large portion of potential customers find paying low prices for goods and services of acceptable quality to be very appealing. Mr bean will have more capital resources available to fund growth or further investments. Mr bean basic operating costs are low, can put more money into research and development, technology upgrades and other business expansion.

Competitive Rivalry or Competition with Mr bean (Strong Force)

The soya bean industry has many firms of various sizes, such as global chains, traditional soya bean and innovative. Also, most medium and large firms aggressively market their products. In addition, Mr Bean’s customers may experience low switching costs, which means that they can easily transfer to other restaurants, such as Wendy’s.

2Bargaining Power of Mr beans Suppliers (Weak Force) Mr Bean lack of regional or global alliances among suppliers. In relation, most of Mr Bean’s suppliers are not vertically integrated. This means that they do not control the distribution network linked to Mr Bean facilities. Also, the relative abundance of materials like flour and soybean reduces suppliers’ influence on McDonald’s.

3) Bargaining Power of Mr bean’s Customers/Buyers (Strong Force)

Because of the ease of changing from one restaurant to another (low switching costs), customers can easily impose their demands on Mr bean. In relation, because of market saturation, consumers can choose from many soya bean outlet other than Mr bean . Also, there are many substitutes to firms like Mr bean ’s. These substitutes include food outlets, artisanal bakeries, as well as foods that one could cook at home.

4Threat of Substitutes or Substitution (Strong Force)

There are many substitutes to Mr beans products, such as products from artisanal food producers and local bakeries. Consumers can also cook their food at home. It is also easy to shift from Mr beans’s to these substitutes (low switching costs). In addition, these substitutes are competitive in terms of quality and consumer satisfaction

5Threat of New Entrants or New Entry (Moderate Force)

New entrants can impact Mr bean market share Because of the low switching costs, consumers can easily move from mr bean toward new fast food soyabean outlet . Also, the moderate capital costs of establishing a new restaurant makes it moderately easy for small or medium-sized firms to affect mr bean

Article 2

Phase 1 (exploratory research)   
Deciding whether to internationalize (Hong Kong)

Currently, the global franchising market is dominated by the US, which accounts for 63% of the total, while Asia as a whole represents only 16% of the global market value. In the next five years, the Asian region is expected to post double-digit growth. By 2019, the number of franchise brands in Asia is expected to exceed that of the US, EU, Australia and New Zealand combined. Hong Kong, apparently, has the edge in serving the growing franchising business in Asia, including its showcase role, the track record of organizing exhibitions, world-class supporting services, access to quality franchisees, the availability of industry talent, market sensitivity and close business connections with different markets in Asia. Industry practitioners are positive about Hong Kong serving as a two-way springboard for Western franchisors looking to gain access to the Asian markets, and for the Asian brands to venture into the global marketplace.

Phase 2 (exploratory research)
Deciding which markets to enter

Market potential in regions

Central an MTR station located in the Central area of Hong Kong Island 200,000 passengers use this station daily good Its retail outlets are located at strategic and accessible places, such as MTR, supermarket, and cinema, which enable the company to effectively attract potential customers. They can established small kiosks In MTR stations it will reduce the cost in rental as small kiosks .

Local competition

Hong Kong central area has around 30 soya bean outlet, traditional soybean, usually 12 pm they will close down the stall or when the day’s stock runs out, soybean café recently an ongoing trend Hong Kong as their innovative product attract teenager. High-end soybean boutique is considered luxury food is the most expensive, for afternoon tea they only open for 1 pm to 6 pm they used the highest quality soybean and expensive ingredient.

Competitiveness of the firm compared to local and international competitors

The competitiveness is quite fierce as the local has already adopted the culture of eating for the local also establish well brand image. Many Hong Kongese choose international firm because of high quality, when local firm is low, also Mr. Bean is low price and high quality and long duration of opening time some of their soya bean stalls only open until 5 pm, for example, Kung Wo Soy Bean Factory, Jia de soybean that traditional soybean stall.

Phase 3 Deciding how to enter foreign markets (descriptive research) Mr bean entering the foreign market is not complicated compared to other, they produce their product in a systematic way and the process is standardized the main ingredient is a soy-related ingredient and easy to produce, they according to their nature of products. Mr. Bean’s products can sell to almost all kind of market segments ranging from kids to old folks.

The behavior of local competition the most common competitive Advantage they use is the price they often choose to beat the competition by offering the lowest prices in order to increase sales they will come up with at least one new promo for our customers every month.They will literally give them something to talk about every month and came up with promos such as;“tell a friend promo”, “Buy one get one free promo “Heavy browsers promo”,“Early bird promo”, “weekend promo”,“Facebook promo”,

Phase 4 (descriptive research )
Designing the international marketing program (the 4 Ps) (standardization or adaption)

The buying behavior of local competition complex buying behavior:- when the consumer is highly involved in the buying and there are significant differences between brands then it is called complex buying behavior. So, in this case, the consumer must collect proper information about the product features and the marketer must provide detailed information regarding the product attributes. For eg. Consumer while buying a motorcycle is highly involved in the purchase and has the knowledge about significant differences between brands. Give businesses a fair and competitive operating environment.

Competitive practice The Act covers contract law and unfair contract terms, consumer rights when buying goods and services product safety law and enforcement unsolicited consumer agreements, including laws on door-to-door sales and other direct marketing penalties, enforcement powers and the rights of consumers to seek compensation.

Available distribution channels        (Descriptive research)

Three distribution channel - producer to the end consumer. The wine and adult beverage industry is a perfect example of this long distribution channel. Wholesaler producer sells directly to a retailer, who then sells the producer's product to the end consumer, retailer, and the end consumer. direct to consumer model where the producer sells its product directly to the end consumer.

Media and promotional channels

Paid Promotion Channels- Native Press — Most people refer to this channel as strictly native advertising. Many companies are starting to sprout up around this space. While not as valuable as advertorials, this form of promotion can get branded content recommendations in front of millions of eyeballs in a short amount of time.

Earned Promotion Channels- Comment Citation This has long been synonymous with blog and forum commenting spam and was an early SEO link-building tactic

Phase 5 Implementing, coordinating, and controlling the international marketing program

Negotiation styles in In Hong Kong business culture a person’s reputation and social standing rest on the concept of “face”. Causing embarrassment or confrontation through loss of composure, even unintentionally, constitutes a “loss of face” and can be disastrous for business negotiations the Chinese may use “face” as a tool to make negotiations difficult for Westerners and to prevent a full and frank exchange t is almost impossible to be too polite in Hong Kong . Hong kong contribution margins project will expand the plant’s soybean crushing capacity from 20,000 MT to 30,000 MT per day and will increase the grain storage and loading capacity, as well as its ability to switch between products/by-products, maximizing contribution margins

Explanation / Answer

Article 1

The competitive strategy is the long-term strategy plan that made in order to gain the long-term position in the market as well as capital gain in terms of revenue generation. The company Mr. Bean has a cost leadership strategy which means that by lowering the price of the product from its competitors so that they need not to rely on the Sales. This is done by the reducing the price of the product or offer the products much cheaper than the competitors price in the market. The do so with the help of division of Labour. This division of labour leads to trained the inexperience labors. They also rely on the managers of the company who earns maximum wages. The saving of the staff also allows the product price reduction or can be bargained. The environment of the Hong Kong allows the more bottleneck competition in the market as it is so competitive. This competition makes the players either to play in the market or to left out. Hence this helps the Mr. Bean Company to fight with the other company products. Once the competition has been increased and the company exist in the market then they sure grow with the market share. They maximize the profits. Th strategy of the company attract the large area of the customers who pays low price for the goods and services which are of acceptable Quality. The investment opportunities would be arising once the revenue has been started generating. The company will have growth. This would make the generation of more resources and capital. The other opportunities in the field of the research and development has been open to the company as they have the low basic operating cost. The cost may enhance the technology and other business expansion may be possible.

In order to analyses the Competition in the market the company have to follow the porter’s five forces analysis. This analysis has been done as follows:

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