Hi i need to hand in this essay can u help me to rephrase this essay to avoid pl

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Hi i need to hand in this essay can u help me to rephrase this essay to avoid plagiarism content must be the same and 400words -500words

MARKET ENTRY STRATEGY:

Mr Bean its recommended to use franchise strategies to Hong Kong Franchising Simpler Managementfranchisees are themselves responsible for the day-to-day running of their business units and they must do this strictly in accordance with the Franchise Agreement and Operating Manual , faster Expansion The benefit of self-financing business units and a simplified management structure as described above usually means that franchised networks can be expanded more quickly than company-run networks International Potential

Using a system called Master Franchising, you can quickly and simply replicate the whole of the your Singapore franchise model in another country, leaving the Master Franchisee to adapt the model to the local market This mode of market entry can also be seen as safe bait since it involves low political risk, low cost, allows simultaneous expansion into a wide range of markets and if partners are selected judiciously then they lead to outside financial investment from franchising business and other managerial capabilities. However, there are some disadvantages also involved which consist of franchises becoming future competitors or in some case choosing a wrong business partner will lead to the tarnishing of the brand image.

Franchising.

Market entry for Mr bean we choose via Franchising. Our franchisee will be entrepreneur or company

This allows the business to expand by selling the rights to use the Mr Bean branding and business model instead of building new units by using the company’s own funds. A new franchisee entrepreneur can follow the ropes to get started with a successful business blueprint from Mr. Bean. By opening an invitation to follow the Mr Bean business model, the contracted franchisee will follow the franchisor Mr bean business model and pay the franchisor royalties based on a percentage of unit sales. This allows Mr Bean to grow their business in Hong kong without having to spend substantial amounts of their own money to build new units. The risk of possible failure is transferred to the franchise in Hong Kong who is responsible for coming up with the initial capital. As a win-win situation, franchise business owners who have little experience would be provided with the depth of experience from the principal company franchisor who guides them with a successful business model to follow, which can reduce the uncertainty associated with starting a new business venture from scratch. Comparison with other international market entry choices the company has made. They has opened its doors through a franchise model in the heart of Japan near a busy train station Shibuya. Strong media endorsement has been posted with articles praising the top-notch soya bean products from Mr bean of Singapore. We would like to expand further in Hong Kong with the franchise strategy which reduces risk of business expansion if it fails to bring in profits

Explanation / Answer

The mode of market entry that is selected for the following report is franchising. This can be seen as a relatively stable, low cost, low investment and low-risk factor market entry mode which allows any company to be able to leverage any business that has already been established or has at least some sort of network connectivity, supply chain and management and also some amount of presence in the market. This mode of market entry provides simple yet effective strategies for companies that are looking to either expand their business internationally through the use of subsidiaries or are trying to get the feel for the competition that they might have to encounter in the future. It provides the ability for a company to be able to expand quickly and rapidly, with minimal competition, easier start and the option of replicating the entire business model in any other country if need be.

The only downside to this market entry mode lies in the ability of the company to be able to select partners that are trustworthy and may not essentially tarnish the name of the brand that the company has built for themselves.

Also, the franchise can, in the future, become a competition to the existing business.

For these reasons, we choose the Mr Bean franchise as a model. A company will be selected that is both sustainable and will allow the option of expansion later on and will allow them the name of our brand. They will pay us royalties for our part in providing them with the blueprint, plans and the strategies of an already established business which essentially provides a roadmap to the starting business and allow the franchiser to follow the business model and only pay royalties based upon the agreed amount depending on the sales factor.

This is a win-win situation for both the involved parties as Mr. Bean which is a Singapore based company can essentially have a grounding in the hong kong market with the option to expand it further without having to go through all the risk while the franchisor will benefit from the depth of knowledge that the franchise has to offer along with other benefits in the form of their business plans and objectives based on the strategies. Therefore, Franchising as a business entry mode is a safe and effective way for any company to expand their reach to another country without having to go through the tedious process of having to set up their business from the ground up.

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