Hi i need to hand in this essay can u help me to rephrase this essay to avoid pl

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Hi i need to hand in this essay can u help me to rephrase this essay to avoid plagiarism

Chapter 11 Globalization

Mr bean soy food and beverage retail chain that wants to expand into the Hong Kong market. The Hong Kong market has a relatively high level of the uncertainty avoidance index in the country and the company should go with the multi-domestic strategy as a part of the global strategy in the country. As a part of this strategy,Mr bean should Study the local trends, preferences and socio-cultural values and customize the products on offer to increase the local acceptability. The product mix of mr bean localized taste and flavour should come with top quality and create value for the target audience. To implement the multi-domestic strategy, Mr bean should bring in the local talents on board that can understand the local demands and cater them the products, popular in the country of Hong Kong. Mr bean should follow the franchise model to enter and expand in the country of Hong Kong so that risk is mitigated and local understanding of the marker is also gained by the retail chain. It will help in involving the market quickly and market reputation can be increased when the company also contributes to community development.1. Understand customer reactions: The customer reactions are required to be noted which will replicate their likes or dislikes in the particular category of product. It will help to manufacture the product based on the latest trend.2. Positioning: Positioning is the prime aspect of mr bean globalization strategy making. It requires knowing the population or specific groups which are looking for your category of products. If the positioning is not done correctly then the organization may see huge downfall with respect to growth and be achieving targets.3. The readiness of the products: The readiness is as important as positioning; the product gets ready when it fulfills the manufacturing process or the production process. But, among all quality and trendiness of the product is the important approach for making the product ready with respect to meeting all important criteria’s. It also helps to overcome competitive advantage that may affect the organization's growth.4. The readiness of the organization: To expand the business it requires doing the estimation of the accounts and financial strategies are also made. It is important to know the fact that at the point of expanding a business it requires a huge sum of revenues that is utilized for the purpose of marketing, branding and other essential activities to reach out the customers. Therefore, financial stability is Essential and it replicates the readiness of the organization to sustain in the competitive environment.

Explanation / Answer

Mr bean soy food and beverage is a retail chain. It wanted to expand into the Hong Kong market which has a relatively high level of the uncertainty avoidance index in the country. As part of the company's global strategy, it had to employ a multi-domestic strategy. The approach to the strategy consisted of studying the local trends, preferences and socio-cultural values so as to customize the products for higher acceptability in the local market. Across the product mix, quality was of main focus to generate maximum value for the targeted customers. For a successful multi-domestic strategy, Mr bean needs to acquire local talents who can understand the local market dynamics and cater them the products. It should operate through the franchise model to enter and expand in the country of Hong Kong . This will minimize the risks associated. This can also help in understanding of the local market. It will help in quick access to the market and will generate good will for contribution to community development

Following are the factors important for success in the market

1. Understand customer reactions: To manufacture the product best aligned with the likes, dislikes and tastes of the customers, it is crucial to understand the key trends

2. Positioning: It is important to identify the specific groups which are looking for the category of products that MR Bean is producing and then position them accordingly. Positioning is the most crucial element of Bean's globalization strategy and if not done correctly it can lead to downfall with respect to growth

3. The readiness of the products: The readiness of the product is very important. A product is said to be ready at the end of processing and production. Post production, the product should meet all the crucial criteria.

4. The readiness of the organization: Estimation of the accounts and financial planning are important for the readiness of the organization. It is important to estimate the cashflows and revenue sources for the purpose of marketing, branding and other essential activities to reach out the customers. These activities are important for expansion of busiess and therefore, financial stability is essential. It helps in sustainable scale up of the organization.

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