Your company, a manufacturer and marketer of a new line of smartphones, has deci
ID: 338670 • Letter: Y
Question
Your company, a manufacturer and marketer of a new line of smartphones, has decided to investigate expansion opportunities in eastern Europe. Management believes that entering countries with a high level of global connectedness will increase the chances of success. Global connectedness refers to the depth and breadth of a country’s integration with the rest of the world, as manifest by its participation in international flows of products and services, capital, information, and people.Identify the top three eastern European countries in which your company can market its current product line.Prepare an executive summary to support your recommendations. You may want to use globalEDGE.msu.edu to assist you in completing this research.
Explanation / Answer
Your company, a manufacturer and marketer of a new line of smartphones, has decided to investigate expansion opportunities in eastern Europe. Management believes that entering countries with a high level of global connectedness will increase the chances of success. Global connectedness refers to the depth and breadth of a country’s integration with the rest of the world, as manifest by its participation in international flows of products and services, capital, information, and people.Identify the top three eastern European countries in which your company can market its current product line.Prepare an executive summary to support your recommendations. You may want to use globalEDGE.msu.edu to assist you in completing this research.
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