1. Explain how (i) media availability, (ii) Product characteristics, and (iii) c
ID: 338549 • Letter: 1
Question
1. Explain how (i) media availability, (ii) Product characteristics, and (iii) consumer evaluation of promotional messages impact global advertising and promotional decisions in global marketing.
2. Explain the benefits and challenges in using Trade Shows and Trade Missions in global marketing programs.
3. What are the market situations that require the use of following pricing approaches in global marketing
Skimming
Penetration
Dual pricing
Cost-plus method
Marginal cost method
Pass-through
absorption
Answer in complete paragraphs
Explanation / Answer
1. Explain how (i) media availability, (ii) Product characteristics, and (iii) consumer evaluation of promotional messages impact global advertising and promotional decisions in global marketing.
2. Explain the benefits and challenges in using Trade Shows and Trade Missions in global marketing programs.
3. What are the market situations that require the use of following pricing approaches in global marketing
Skimming
Penetration
Dual pricing
Cost-plus method
Marginal cost method
Pass-through
absorption
Answer in complete paragraphs
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